Monthly Archive: December 2017

Kalle Törmä

Artificial Intelligence Will Take Brand Licensing Operations to Next Level

The world of brand licensing is ever-changing, with new technologies quickly shifting the environment and shaping new, unique licensed products. But how about the operations side in the licensing business? How could artificial intelligence, or AI, help brand licensing businesses to grow and improve? AI is clearly here to stay. Global businesses are harnessing its power and the brand licensing


Good Christmas Presence for Licensing at Retail in the UK

The Christmas bells have been jingling since mid-November in the UK retail market but it remains to be seen if this early start to Christmas trade will get the tills ringing. Christmas is clearly a key time for retailers and as a retail facing industry licensing plays a part in it. Often it is a time that retailers turn to licensing for categories like gifting