Monthly Archive: June 2017

LIMA Marketing

Summer Reading: The LIMA Marketing Edition

Summer is here!  That means vacations, pool/beach time and the need for some new reading suggestions.  LIMA’s marketing duo is here to help. CHRISTINA’S RECOMMENDATIONS Jab, Jab, Jab, Right Hook – How to Tell Your Story in a Nosiy Social World – Gary Vaynerchuck “News has little value on its own, but the marketer who can skillfully spin, interpret and

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Utku Tansel

Top Five Trends Shaping Character Licensing in Asia Pacific

Utku Tansel, Strategy Analyst – Licensing, Euromonitor International Asia Pacific was the top region in the world in terms of disposable income and expenditure growth during the period of 2011-2016. While Asia evolves as the global leader in population, production and consumption, manufacturers across many industries are looking into ways to increase sales and market share in the region. As

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Steve Sparacino

The Value of Video Marketing

Did you know video is projected to claim more than 80% of all web traffic by 2019? According to inc.com, “you want to take big creative steps forward in establishing your business within the video internet marketing revolution. What used to be a future reality conversation held only in ‘techie’ circles is now in the present and this new reality

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Jay Powell

Identifying a Great Developer or Publisher for Your License

Video games on mobile devices, PC’s, and consoles have a tremendous reach now and engage users far more than ever before. And that’s quite a feat. Let’s dispel some old ways of thinking first and then we will go through some simple steps to find a great partner for your license. “Video games are just for kids.” – Not anymore, the average

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