Monthly Archive: June 2017

LIMA Marketing

Summer Reading: The LIMA Marketing Edition

Summer is here!  That means vacations, pool/beach time and the need for some new reading suggestions.  LIMA’s marketing duo is here to help. CHRISTINA’S RECOMMENDATIONS Jab, Jab, Jab, Right Hook – How to Tell Your Story in a Nosiy Social World – Gary Vaynerchuck “News has little value on its own, but the marketer who can skillfully spin, interpret and

Utku Tansel

Top Five Trends Shaping Character Licensing in Asia Pacific

Utku Tansel, Strategy Analyst – Licensing, Euromonitor International Asia Pacific was the top region in the world in terms of disposable income and expenditure growth during the period of 2011-2016. While Asia evolves as the global leader in population, production and consumption, manufacturers across many industries are looking into ways to increase sales and market share in the region. As

Steve Sparacino

The Value of Video Marketing

Did you know video is projected to claim more than 80% of all web traffic by 2019? According to, “you want to take big creative steps forward in establishing your business within the video internet marketing revolution. What used to be a future reality conversation held only in ‘techie’ circles is now in the present and this new reality

Jay Powell

Identifying a Great Developer or Publisher for Your License

Video games on mobile devices, PC’s, and consoles have a tremendous reach now and engage users far more than ever before. And that’s quite a feat. Let’s dispel some old ways of thinking first and then we will go through some simple steps to find a great partner for your license. “Video games are just for kids.” – Not anymore, the average