Monthly Archive: February 2017

Oliver Herzfeld

How To Establish A World-Class Corporate Brand Licensing Program

This article originally appeared in Forbes.   Licensing programs are an important commercial tool for corporate brand owners, enabling them to derive significant rewards from granting third parties the right to use their trademarks. In addition to generating new revenue streams, licensors benefit from: strengthened relationships, reinforced brand values and additional touch-points with existing customers; extended brand awareness, reach and

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Utku Tansel

Asia Pacific Offers Good Opportunities in Apparel, Personal Accessories and Toys Licensing

Utku Tansel, Strategy Analyst – Licensing As I explore in Euromonitor International’s “Key Character Licensing Trends Shaping Apparel, Personal Accessories and Toys in Asia Pacific” Global Briefing, Asia Pacific is a promising region where growing populations, rising disposable incomes, expanding middle classes and rapid urbanisation are all driving growth in licensed products sales. Apparel, accessories and toys are the top

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