Monthly Archive: August 2016

Oliver Herzfeld

The Kardashians v. Haven Beauty: When Licensees Fail To Pay Royalties

This post originally appeared on Forbes.com From time to time, licensors have disputes with their licensees. That scenario is not unusual. The question is, in the midst of a dispute, can a licensee stop paying royalties while continuing to use a licensed trademark? A recent court decision in the dispute between the Kardashian sisters and Haven Beauty directly addresses this

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LIMA Marketing

#throwbackthursday – Remember This?

The licensing world is still smitten with all things 90s – and what’s not to love about the era that brought us everything from Friends to Pokemon to Tommy Hilfiger?  Our favorite brands are back – with a twist – and being rolled out in fun new ways. Take, for instance, Nickelodeon, who is filling NYC retail concept store Story

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Christina Jordan

Color is the New Black

 Over the last year or so, I’ve continually heard how adult coloring books are supposed to be a wonderful remedy for stress. Much like knitting, it’s a repetitive task designed to soothe.  For me?  I think it’s more that I simply never outgrew my love of coloring. When my then-six year old niece would bring out her larger-than-life Little Mermaid

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Utku Tansel

Brick-and-Mortars Stand to Benefit from Pokémon Go Licensing if They Act Fast

Despite only being initially launched in the US, Australia, New Zealand and the UK, Pokémon Go has quickly become one of the top mobile games globally, achieving active user levels comparable to Twitter. Thanks to its unparalleled popularity, the free-to-play game, developed by Niantic in an agreement with The Pokémon Company, raked in US$200 million in revenue in the first

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Robert Ambrose

More Reality than Virtual: How VR is Disrupting Licensing, Rights and Royalties

The massive and immediate success of Pokémon Go caught many industry observers on the hop. The smartphone app proved that the right augmented reality (AR) or virtual reality (VR) content can generate real revenue—and far-reaching demand. It highlights the need for licensees to be ready to respond fast to surprise consumer hits: the Pokémon sensation drove Character World to do

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Utku Tansel

China Abolishes Its One-Child Policy: Cross-Industry Impact On Licensing

As I investigate in Euromonitor’s “Key Character Licensing Trends Shaping Apparel, Personal Accessories and Toys in Asia Pacific” Global Briefing, after over 30 years and increasing pressure for change, the Chinese government decided to abolish its controversial one-child policy in 2015 which will help to increase birth rates in the coming years, fuelling consumption and benefiting consumer businesses, including licensing.

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LIMA Marketing

Oh Snap! The 90s are Back

  On a social media mission, LIMA’s marketing team ventured to Urban Outfitters in Midtown this week – and walked right back into 1994. Babydoll dresses, chokers, overalls, track suits, plaid…  it has all returned like a re-run of My So Called Life. The yen for all things 90s extends far beyond fashion, though, with studios reviving everything from Trolls to Full(er)

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