Yearly Archive: 2015

Kelvyn Gardner

‘Tis the Season to Go Shopping

Over the last ten years subsequent surveys by a variety of researchers have clearly identified the favourite ‘out of home’ activity among Brits: shopping. Yes, forget the great god of association football, or walking the dog, or gardening, or the myriad other traditional things to do outside – even going to the pub is surpassed. Shopping rules. As we are

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Allison Ames

A Tough Mudder for Retailers

If you think holiday shoppers are the frantic ones, think again. It’s getting hard core for retailers today and the competition for the ultimate prize of share of wallet has become akin to a Tough Mudder for merchants. I don’t know about you, but seeing holiday sales and promotions beginning as early as September gives me more anxiety as a

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The Who & Why of Auditing for Licensing

With 2015 coming to a close and planning/budgeting for next year underway, now is the time to consider an audit plan for 2016. While many brand owners are familiar with the audit process and its benefits, there are still too many that have never put an audit plan into place. If you fall into that latter category, here’s a quick

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Jeff Lotman

5 Strategies Brand Owners can Learn from Donald Trump’s Licensing Empire

5 Strategies Brand Owners can Learn from Donald Trump’s Licensing Empire   by Jeff Lotman   Skeptics may doubt the Donald’s credentials as a politician up to the demands of the Oval Office, there’s no denying that Donald Trump is a savvy businessman who has made billions on real estate and a host of other income streams. Presidential hopefuls have

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Three Days in the Licensing Hot-House: Reflections on BLE

The mannequins have been packed away , the graphics stored and the business cards categorised – it’s a week after Brand License Europe and it is a good time to reflect on what light the show shined on the UK and European Licensing industries. My perspective is as an exhibitor and as an independent Licensing Agency. We were situated on

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Tony Bugg

The Reinvention of the Wiggles

It will be 25 years in 2016 since The Wiggles began their journey of becoming a uniquely Iconic Australian brand. As we all know in the licensing business, it is a hard road to launch any brand onto the global stage. It is even more difficult to re launch an existing brand after it has experienced a shift in perception

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LIMA Staff

Brand Licensing Conference Expands Licensing Route in India

Written by:  Gargi Bhardwaj The LIMA supported Brand Licensing Conference 2015 drew close to 100 licensing professionals including brand owners, licensees, consultants, legal professionals, manufacturers and retailers to Pragati Maidan on 18th October during this week’s Franchise India Expo. LIMA SVP Martin Brochstein set the tone for the forum, briefing the audience on licensing practices at the conference opening. Featured

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Allison Ames

Old is the New New…Sometimes

It seems that everyone likes a good dose of ‘what’s old is new again.’ And we’re seeing nostalgia reinvention come to life in pop culture today, from media to brands to consumer products and more. Marketers are taking advantage of this trend not just to connect with Baby Boomers’ obsession with their youth but also to find an authentic way

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Allison Ames

Darwin would have plenty to say about retail today

As branding and retail experts, we continue to be fascinated about the on-going revolution taking place at both brick and mortar and online retail. A landscape that changes, it seems, almost weekly. Given the heightened competition among a shrinking base of brick and mortar retailers, the rapidly gaining share of dollars by online retailers intensified by changing demographics, as well

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Kelvyn Gardner

Summer Movies Deliver Big Returns for UK Licensing

The revival of movies in the UK licensing sector, which began with the sweeping success of Frozen at the end of 2013, and has widely been predicted to continue in 2015, looks truly to have come to pass. In box office terms, both Minions and Jurassic World have now surpassed the £41m take of Frozen. Jurassic world, in fact, has

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