Monthly Archive: September 2015

LIMA Establishes Official Canadian Presence

LIMA, the global trade association for the licensing industry, announces the introduction of LIMA Canada.  According to data from the Annual LIMA Global Licensing Survey, Canada is the fifth largest licensing market in the world – as such, LIMA has established an active presence in order to create cohesiveness for the Canadian market.  Andrew Menceles, President of Toronto-based JAM Brands,

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Book a Table for Meeting at the LIMA booth during China Licensing Expo

Book a Table for Meeting at the LIMA booth During China Licensing Expo   As a benefit to our members, we will once again offer meeting space at the LIMA stand E1H12 during China Licensing Expo. Table space is limited and may be reserved in advance for those members wishing to hold a meeting during show hours – limited to

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Fall Networking Events Coming Up in LA & NYC!

Mark your calendars for two opportunities to network with licensing colleagues this September! Los Angeles, Sept. 24 – 6:30-8:30pm:  Join LIMA for a unique networking experience at the Los Angeles County Museum of Art!  Enjoy seasonal cocktails and farm-to-table fare at Ray’s & Stark Bar, and a chance to meet new faces in the industry!  Click here to register. LA County

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LIMA Australia Hosts Successful Licensing Breakfast in Sydney

LIMA Australia hosted its fifth Licensing Breakfast event at Hong Kong House in Sydney on September 16 with over 70 licensing professionals in attendance. Special guest speaker Paul Field, Managing Director of The Wiggles, spoke on ‘the resurgence of The Wiggles’, detailing the groups history and the recent reorganisation of the group which includes the highly popular Emma. Field discussed

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Going to BLE? Reserve a Table for Your Meeting at the LIMA Stand!

As a benefit to our members, we will once again offer meeting space at the LIMA stand L100 during Brand Licensing Europe.  Table space is limited and may be reserved in advance for those members wishing to hold a meeting during show hours – limited to two 30 minute meetings per day. GUIDELINES The following procedures apply to all reservations:

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LIMA Moderating at Variety Entertainment & Tech Summit!

To cut through the clutter, bigger entertainment is better.   Movies turn into TV spin-offs which turn into toys, apparel, app tie-ins, video games and other interactive content….And vice versa.  How are branding and marketing executives transforming content into powerful franchises in the digital age? What’s critical in engaging millennials and younger demographics who are fiercely hooked to smartphones – how

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LIMA Japan Seminar 2nd October: Fundamentals and Applications of Licensing Style Guides

The next seminar in LIMA Japan’s Licensing Education Program focuses on one of the most important aspects of any licensing program:  the style guide. This seminar presents a rare opportunity in Japan to learn about what a style guide is, its role as the key element of a creative strategy, and how to create one.  The event will take place

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In Memorium: Cheryl Stoebenau

LIMA and the licensing world mourn the loss of one of the great leaders of our industry. Cheryl Stoebenau passed away on Friday, September 4 at her home in Connecticut. Cheryl accomplished a tremendous amount in her career, beginning with Hallmark in 1972, then moving to Coleco as Executive Director of Licensing working on Cabbage Patch Kids before forming her

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LIMA to Moderate at Variety Entertainment & Tech Summit on Sept. 16

To cut through the clutter, bigger entertainment is better.   Movies turn into TV spin-offs which turn into toys, apparel, app tie-ins, video games and other interactive content….And vice versa.  How are branding and marketing executives transforming content into powerful franchises in the digital age? What’s critical in engaging millennials and younger demographics who are fiercely hooked to smartphones – how

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Next LIMA Australia Licensing Breakfast – Sept. 16

The next LIMA Australia Licensing Breakfast will take place on Wednesday, September 16th, featuring Paul Field, Managing Director of The Wiggles, discussing the brand’s resurgence.  There will also be an update from LIMA Australia and the Hong Kong Trade Development Council. Brett Corrick, CEO at ISC Sports, will be presented with the Sports or Sports-Themed Entertainment Licensee Award for the

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