Monthly Archive: July 2015

LIMA Staff

Trump Controversy Shines Spotlight on Opportunities and Challenges of Celebrity Deals

This article was originally published in the July 21 edition of Inside Licensing.  A PDF version of every issue is available in the Members Only section of licensing.org. Non-members may subscribe to Inside Licensing – click here for more information.   The controversy surrounding real estate mogul/Presidential candidate Donald Trump shines a spotlight on the challenges of celebrity licensing. In Trump’s case,

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Tony Bugg

Midyear Toy Catalogues to Dominate the Licensing Industry in Australia

Written by Tony Bugg, Managing Director, LIMA Australia – June 30,2015 MIDYEAR TOY CATALOGUES TO DOMINATE THE LICENSING LANDSCAPE IN AUSTRALIA  Australia is the only country in the world to have a Mid Year Toy Catalogue window. The months of June and July will see licensed toys dominate the retail landscape and it is estimated that some 60 to 80

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