Yearly Archive: 2014

Kelvyn Gardner

BLE 2014: Be moved, be excited; this is an industry that’s going places

LIMA UK MD Kelvyn Gardner gives his opinion on this year’s Brand Licensing Europe Published in Licensing.Biz – October 13, 2014 It’s always the worst part of a trade show, packing your bags and checking out of your hotel before the final day’s action has played out, in this case rendering yourself temporarily homeless for the final seven hours of

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Marty Brochstein

Licensing and Videogames: An Ever-Changing Story

Licensing is an ever-changing business, and perhaps no merchandise category reflects that statement as much as video games. Before we talk about the current climate, let’s take a step back in time – 30 years or so — to reflect on a single category that illustrates how completely a business can change in a relatively short period. In late April

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Marty Brochstein

Is YouTube Spawning the Next Wave of Properties?

Bethany Mota. Michelle Phan. Rosanna Pansino. Are these the next big licensing stars? I have to admit that until YouTube began a fullscale TV and print campaign this past spring, featuring these three prominent personalities from among the many on its channels, I hadn’t heard of everyone in this trio. I recalled reading that Bethany Mota had signed a deal

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Kelvyn Gardner

LIMA UK ‘on the road’ in 2014 : next stop London Book Fair

We realised a long time ago at LIMA UK that, no matter how fascinating and full of potential the licensing business evidently is, by no means is the entirety of Britain’s business community necessarily cognisant of this. Neither can we rely on UK plc beating a path to our door to find out. That’s why we welcome the chance to

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Marty Brochstein

Can Your Brand Image Be Too Strong?

The commercial, which has run periodically on television in the U.S. since last February, opens with an actress directly addressing the camera: “When I say Xerox, I know what you’re thinking,” as she pushes the print button on the office copier. But that’s when it takes a turn. Out of the machine pops an urban subway map, and she exclaims:

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