Yearly Archive: 2013

Marty Brochstein

Macy’s Parade Balloon and Float Lineup

The Macy’s Thanksgiving Parade has always been a prime exposure vehicle for properties new and classic (and somewhere in between). Here’s the list of floats and balloons with licensing connections (according to the Macy’s website) Balloons: Diary of A Wimpy Kid (Abrams Books) Finn & Jake (Cartoon Network) Elf on the Shelf (CCA&B) Buzz Lightyear (Disney/Pixar) Toothless (Dreamworks) Spider-Man (Marvel)

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Marty Brochstein

NPD’s Cohen On Retail Environment, Consumer Patterns

NPD Group’ Chief Strategist Marshal Cohen gave a thought-provoking talk over breakfast to a LIMA-hosted group of about 50 licensing executives last week in New York, giving insights and opinions about a host of consumer, marketing and retail trends. A few topline points from among many subjects that he broached: • While there’s been lots of attention paid to the

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Kelvyn Gardner

Stopping the runaway train that is BLE 2013

There’s not a lot of dignity in the way that trade shows end. One minute the full-on blast of meetings, discussions, screenings, opinion exchanges, reminiscences, bright ideas, technical breakdowns, urgent and not-so-urgent text messages and e-mails is keeping several thousand people gainfully employed, the next it’s like stopping a runaway train in fifty metres flat. And thus it was at

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Kelvyn Gardner

BLE 2013 matches London for international diversity

It’s day two of Brand Licensing Europe 2013 and you know what? You’ve got to pack your bags tonight and get ready to check out of your hotel tomorrow morning! Those of us staying at the BLE Hostel ( otherwise known as the Hilton Olympia ) have the shortest journeys, but it still has to be done. What a horrible

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Kelvyn Gardner

Brand Licensing Europe reaches new heights in 2013

It’s the end of the first day of Brand Licensing 2013 and I’m hearing rumours………….. I’m hearing rumours that the sun returned to London for the first time in a week to give those reluctant first-timers no excuse whatsoever for not visiting this year’s premier Europe-based international licensing event. I’m hearing rumours that the attendee numbers today are a record

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Marty Brochstein

Movement in the Collegiate Sports Legal Battle

Shortly after EA Sports announced yesterday that it won’t develop its licensed college football game beginning next year – a major development in its own right – came the really big news that settlement papers had been filed in U.S. District Court in Northern California in the lawsuit by a raft of former collegiate athletes against EA Sports and the

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Kelvyn Gardner

One Direction proves that licensing is now a key part of pop music success

In the years preceding the 2012 London Olympics there was much speculation as to the content of the opening and closing ceremonies.  The debate was enlivened by the obvious fact that the UK could not afford the expenditure associated with the Beijing ceremonies from four years before.  I was not the only one who called for a concentration on British

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Marty Brochstein

Keynote Panel, Part 2: Dealing With Supply Chain Issues

A pair of tragedies in Bangladeshi apparel factories in November and April once again brought attention to the subject of how, where and under what conditions a wide variety of consumer products are manufactured. Supply chain has increasingly become a topic of conversation, whether concerning such social issues as worker safety and environmental impact (along with how the brands and

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Kelvyn Gardner

New Doctor Who Arrives in the Thick of It

2013 is a pivotal year in the history of the UK’s (and the world’s) longest-running sci-fi television series. Doctor Who reaches its fiftieth anniversary in November. Among the celebrations and special programmes to mark the anniversary, fans have known for some time that the actor currently occupying the role, Matt Smith, would be leaving, and, therefore, a successor had to

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Marty Brochstein

Sector Watch: Entertainment and Character Licensing

This is one of a regular series of posts exploring key aspects of major licensing sectors. With the possible exception of sports (where the four major sports leagues overwhelm most other properties), the entertainment business is probably the most consolidated sector of the North American licensing business. According to results of LIMA’s annual Licensing Industry Survey, the entertainment/character segment continues

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