Monthly Archive: July 2013

Marty Brochstein

Sector Watch: Entertainment and Character Licensing

This is one of a regular series of posts exploring key aspects of major licensing sectors. With the possible exception of sports (where the four major sports leagues overwhelm most other properties), the entertainment business is probably the most consolidated sector of the North American licensing business. According to results of LIMA’s annual Licensing Industry Survey, the entertainment/character segment continues

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Kelvyn Gardner

Will the new royal prince deliver for licensing?

Noah, Oscar, Oliver, Isaac, Jacob, Dylan, Ethan, Leo, Alfie and Harry. According to Babynames.co.uk, these are the ten most popular names selected for male babies born in the UK in the first half of 2013. One thing that you can be absolutely certain of, however, is that any merchandise manufactured to ‘celebrate’ the birth of the royal prince will not

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Marty Brochstein

Keynote Panelists: Time Is Of The Essence

(This article originally appeared in the July issue of LIMA’s Bottom Line) “There are so many properties out there nowadays, and we want to have what the customer is looking for in the stores,” said Andy Prince, Walmart Senior Category Director for Toys. “But it requires you to work very quickly, not only from the retailer’s standpoint, but from the

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Kelvyn Gardner

‘Br-Andy Murray?’

Understanding a brand’s DNA is not an entirely straightforward enterprise. Especially so if you don’t have any interest in the brand. Even when the brand’s DNA is explained to you, it can often make no sense. So it is for me with Fred Perry, a brand currently styling itself ‘ the home of authentic British street fashion’. Despite my ignorance,

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