Monthly Archive: February 2013

Marty Brochstein

Wins and Losses

Everyone in the major sports licensing sector — whether pro or collegiate — is trying to come up with new and creative ways to expand their business, whether it’s searching out an underdeveloped or unexplored merchandise category; gaining a new distribution channel; coming up with a new marketing hook; improving “hot market” performance; refreshing the product line, changing team colors

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