Monthly Archive: November 2012

Marty Brochstein

Licensing and the Changing Videogame Business

There was a time when traditional console-based video games could be counted on as one of the four major revenue pillars of the licensing program for a major entertainment property, along with toys, publishing and apparel. The category is still a significant revenue generator – and in some cases still one of those four pillars — but in many cases,

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Carol Spieckerman

The New Big Data Mandate: Consider the Source

In the period from the beginning of recorded time until 2003, humans created 5 billion gigabytes of data. In 2011, the same amount was created every two days, and by next year, that time is predicted to shrink to 10 minutes. These eye-popping statistics come courtesy of IBM, whose head of supercomputer development, David Turek, recently penned an article for

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Marty Brochstein

Major Themes from the LIMA Retail Symposium

Big data. Digital Marketing. The ongoing transformation of retail, and its implications for brand owners and suppliers. Tips on selling into retail. These and a host of other topics took center stage at LIMA’s 2nd Annual Retail Symposium, presented in association with the Terry J. Lundgren Center for Retailing at the University of Arizona. The eight sessions offered a variety

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Carol Spieckerman

Separation Anxiety

“It just doesn’t make sense anymore to have separate staff to handle a separate area which is inherently impossible to separate from anything else.” Walter Naeslund, CEO of Stockholm-based advertising agency, Honesty, recently made the above statement in a corporate missive explaining his company’s contrarian decision to eliminate all digitally-focused specialty roles such as “digital director.” Just as retailers like

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