Monthly Archive: August 2012

Marty Brochstein

Sector watch: Not-for-Profits

In many respects, licensing in not-for-profit organizations operates along the same lines as the licensing business does in the for-profit world. The goal is to find the right licensee that shares the brand vision and can maximize the opportunity. But in this sector as much as in any other, the definition of “maximizing the opportunity” often goes far beyond the

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Carol Spieckerman

RTR Rising: A Revisit

In a 2011 article for LIMA, I predicted that RTRs (retailer-to-retailer deals) would accelerate even as the licensing community was abuzz about the impact that DTRs (licensors’ direct-to-retailer deals) were having on the industry. The world of RTRs has branched out in many new directions since that time, and a spate of pair-offs involving strange bedfellows has occurred just within

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Kelvyn Gardner

Some personal notes on Olympics merchandising

It seems for once that the UK has firmly placed its habitual scepticism aside in fully embracing the London Olympics. The atmosphere in the nation as a whole has been vibrant and positive, and within London it’s almost tangible. It is in the nature of today’s hurried world that the slow build-ups and long periods of involved anticipation of yesteryear

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Carol Spieckerman

Retail’s Deconstruction Eruption

I recently interviewed the principal of digital agency Coexist, which has developed a platform that layers commerce capabilities onto the popular blogging and photo-sharing platform, Tumblr. Our conversation got me thinking about how hunter-gatherer platforms such as Tumblr, Pinterest, and Instagram are continuing a deconstruction and recontextualizing movement that is now manifesting in retail. Just as users of these platforms

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