Monthly Archive: February 2012

Carol Spieckerman

Hear, Hear: What Brand Marketers Can Learn from The Voice

I’m addicted to NBC’s“The Voice.” There, I said it. But I’m not alone–the blind-judging song-fest has launched ahead of CBS’s reigning line-up of comedies by a 64 percent margin, is currently the highest-rated network show of the season and enjoys an enviable level of social-media engagement. The show’s better-than-“Idol” talent pool, genre-spanning panel of celebrity songbird coaches, and talent-before-looks hook

...
Marty Brochstein

Sector watch: Character licensing

Character licensing – encompassing television and movie properties, as well as other entertainment entities – is one of the highest profile areas of licensing. Indeed, it is also the largest single sector, according to LIMA’s Annual Licensing Business Survey. In 2010, this sector accounted for $2.37 billion in royalties payments to licensors, and approximately $45.9 billion in retail sales in

...
Kelvyn Gardner

New Licensing Lounge at Spring Fair provides valuable industry focus

The LIMA UK team is just back from a week at Spring Fair at the NEC, the UK’s largest consumer goods trade fair.  This is an event that we always attend as visitors. For 2012, a new Licensing Lounge was arranged for the first time, sponsored by several prominent LIMA UK members including BBC and Nickelodeon. LIMA was invited to

...
Carol Spieckerman

Riche Niches

Just when you thought the cost of television airtime couldn’t climb any higher, thirty-second spots for last Sunday’s Super Bowl XLVI clocked in at a record average of $3.5 million. Although stratospheric, these bucks came with a huge bang, as the NFL anticipated scoring its largest television audience ever with a projected viewership of more than 111 million. While the

...
Marty Brochstein

Martha, Macy’s and definitions

As many of you know, I spent most of my professional life as a business reporter and editor, covering such industries as consumer electronics, retail and, oh yes, licensing. One of the things that is drummed into any reporter (or should be) is the need for clarity in all phases of the editorial process — from asking precise questions, to

...