Monthly Archive: October 2011

Carol Spieckerman

Rethinking Retail Scale

Not that long ago, retailers ran their online and offline operations in silos. In many cases, they actually competed against themselves in different channels. This is a less-talked-about advantage that Apple has held over traditional retailers ever since it opened its first stores in 2001 – Apple understood that it didn’t matter where transactions happened because every touch point along

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Marty Brochstein

A look at the corporate brand sector

The corporate licensing sector has long been one of the key components of the global licensing business, nowhere more so than in the U.S. According to the most recent edition of LIMA’s Annual Licensing Survey, corporate brand licensing accounted for $19.7 billion in retail sales in the U.S. in 2010 – 18.9% of the total U.S. licensed retail sales of

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Carol Spieckerman

RTR Rising!

The Q&A and sidebar discussions after my presentation at last month’s LIMA Retail & Brand conference in New York showed that the future of DTR (direct-to-retail) brand deals is a burning issue in the licensing community – and for good reason. “DTRs” not only diminish or, in some cases, eliminate the role of licensees, they often favor pure brand marketing

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