Monthly Archive: March 2011

Kelvyn Gardner

A few words about John Sinfield

On Thursday 24th March the funeral will take place of  UK licensing veteran John Sinfield. John died tragically earlier this month in an accident while on holiday in Barbados, a destination that he and his surviving wife, Helen Bailey, had come to know and love. Those of us who had the honour to know John have been deeply touched by

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Marty Brochstein

Message from LIMA Japan

The following comes from Fumihiko “Pochi” Kusama, Managing Director of LIMA Japan, and Roger Berman, Advisor Dear fellow LIMA members and global licensing industry colleagues, At this time of writing (Saturday 19th March), just over one week has passed since the Tohoku-Pacific Ocean Earthquake struck Japan at 14:46 local time on Friday, 11 March 2011. The earthquake and tsunami that

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Carol Spieckerman

Retail’s Big Reveal: Transparency Transformation

Over the past couple of years, I’ve contended that transparency would be the next game-changer for retailers and brands, and the latest surge of show-and-tell schemes certainly bears that out. How is the licensing community responding? A new wave of open-door regulation in retail (both self-directed and imposed), begs licensors and licensees to incorporate regulatory accountability into their program planning,

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Marty Brochstein

When sponsorship is counterproductive

I’ve often heard discussions of instances when sponsorship and licensing butted heads, but had never really been conscious of running into one as a consumer. Then came my journey to Brand Licensing Central & Eastern Europe earlier this month. I was passing through Heathrow airport, including killing some time in the still gleaming Terminal 5 that houses British Airways. I’d

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Carol Spieckerman

Centralized, Localized, Specialized

Over the past decade, many retailers have set their sights on centralization, aiming to speed up trend and markdown reaction, achieve greater efficiency of scale, and maintain brand and assortment consistency. Although slow to embrace the shift to centralization, J.C. Penney took the plunge in the early 2000’s, abolishing its store-level buying structure under growing pressure from highly-centralized retailers such

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