Monthly Archive: February 2011

Yizan He

7 Key Differences in Brand Licensing Practice in Asia versus the West

Corporate brand licensing has already taken off in Asia, with a number of Western brands realizing remarkable success. But in contrast to many highly acclaimed licensing deals, there are numerous spectacular failures. As a brand licensor, you need to understand some of the key differences in licensing practices in Asia versus the West, and adapt your licensing strategy accordingly.

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Carol Spieckerman

“Essay” Brands: Narrowing the Narrative

“Our intent is to own outright the strategic territory of ‘well,’ where health and happiness meet.” This ambitious quote may seem well-suited to a chain of clinics, or, even, to an insurance company, but, it actually came last month from Greg Wasson, CEO of Walgreen Co., when he addressed the company’s shareholders. Walgreens is in the midst of a transformation

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Carol Spieckerman

What’s in a Name (Change)?

This month, Dressbarn, which operates over 2,400 stores under the Dressbarn, Justice, and Maurice’s monikers, changed its name to Ascena Retail Group since, according to CEO David Jaffe, Dress Barn bas become “a fundamentally different company that extends well beyond the original Dressbarn concept and brand.” In their 2010 annual report released this month, the company stated an intention to

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