Yearly Archive: 2010

Kelvyn Gardner

A Christmas letter for you

As I’m faced by a last day’s endeavours before the Christmas break, I wonder has there been anything different about advent this year? I reckon that for the first time I’ve received far more electronic Christmas cards than printed cards. Some plain and simple, a few with bells and whistles, although the latter are now in the minority, too –

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Marty Brochstein

Brand Licensing India Offers Upbeat Mood, But Challenges Remain

While merchandise licensing in India is still in a “nascent” stage – to use a phrase heard repeatedly during the two-day Brand Licensing India conference in Delhi this past weekend – the attendance at the conference and the presentations by local retail, manufacturing and licensing executives portend a bright future for the business there.  (LIMA UK Managing Director Kelvyn Gardner,

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Kelvyn Gardner

Delhi 2010: delightful, stimulating and exhausting

t the end of a long day I still can’t resist playing the pressured hack with a deadline to get a dispatch out before I have to leave. Owing to a story too long to tell at midnight, I’m spending my last few hours in Mumbai before flying home. I may get to enjoy the sea view from my 17th

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Kelvyn Gardner

The Independent in ‘ruthless’ licensing industry shock horror exposé shock

that’s enough shocks – Ed. As I recall, the slogan for the 70s sequel, Jaws 2, was something along the lines of ‘Just when you thought it was safe to go back into the water……’. I kind of feel the same way about an article published in The Independent on 4th December. (http://www.independent.co.uk/arts-entertainment/tv/features/how-toys-took-over-kids-tv-2149373.html). Under the withering yet laughingly unoriginal title

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Marty Brochstein

Building the business in emerging markets

I’m in the midst of a series of visits to shows and conferences in markets where the licensing business is still relatively undeveloped. In recent weeks, that’s included a trip to Zagreb, Croatia for Licensing New Europe, and to Dubai for the Dubai International Character and Licensing Fair. On December 11-12, it will be Brand Licensing India in New Delhi.

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Kelvyn Gardner

Winter Warmer beats the chill UK weather.

It was with some trepidation that Saphia and I arrived at Centre Point at 7.30 am on a sub-zero morning last Thursday, ready to set up for the Licensing Essentials Course. Trepidation due to the harsh weather, that’s to say. With the best part of a week’s worth of snow in the UK, up to 24 inches in parts of

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Kelvyn Gardner

LIMA on the radio

A sharp-eared friend heard one of my rare appearances on the radio yesterday. Last summer I was asked to contribute to a Radio 4 programme about Calvin and Hobbes, the famous syndicated cartoon strip. The show was presented by UK comedian Phil Jupitus, who is a big fan of the strip. The reason I was contacted is because the author

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Kelvyn Gardner

The Royal Wedding 2011 – will we get any official merchandise?

So the UK has a new Royal wedding to look forward to, and thus, forward-looking LIMA members have been contacting me this week to ask about official rights for merchandise to celebrate the nuptials. You will probably not be surprised to learn that such matters have to be dealt with in writing, and no-one at Buckingham Palace was able to

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Marty Brochstein

“Should I Take This License or Pass?

I just finished moderating a really good LIMA webinar, with Will Thompson of Changes Inc. and Rick Mallow of Making Connections offering their perspectives on how licensees evaluate licenses — and the companies that own them.

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Marty Brochstein

LIMA Germany Award Winners

In addition to brand owners, manufacturers and agents, LIMA Germany’s annual Licensing Market in Munich last week drew an impressive array of key retailers. The day was capped off by the presentation of the LIMA Germany 2010 Awards at a gala evening networking event.

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