Monthly Archive: December 2010

Kelvyn Gardner

A Christmas letter for you

As I’m faced by a last day’s endeavours before the Christmas break, I wonder has there been anything different about advent this year? I reckon that for the first time I’ve received far more electronic Christmas cards than printed cards. Some plain and simple, a few with bells and whistles, although the latter are now in the minority, too –

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Marty Brochstein

Brand Licensing India Offers Upbeat Mood, But Challenges Remain

While merchandise licensing in India is still in a “nascent” stage – to use a phrase heard repeatedly during the two-day Brand Licensing India conference in Delhi this past weekend – the attendance at the conference and the presentations by local retail, manufacturing and licensing executives portend a bright future for the business there.  (LIMA UK Managing Director Kelvyn Gardner,

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Kelvyn Gardner

Delhi 2010: delightful, stimulating and exhausting

t the end of a long day I still can’t resist playing the pressured hack with a deadline to get a dispatch out before I have to leave. Owing to a story too long to tell at midnight, I’m spending my last few hours in Mumbai before flying home. I may get to enjoy the sea view from my 17th

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Kelvyn Gardner

The Independent in ‘ruthless’ licensing industry shock horror exposé shock

that’s enough shocks – Ed. As I recall, the slogan for the 70s sequel, Jaws 2, was something along the lines of ‘Just when you thought it was safe to go back into the water……’. I kind of feel the same way about an article published in The Independent on 4th December. (http://www.independent.co.uk/arts-entertainment/tv/features/how-toys-took-over-kids-tv-2149373.html). Under the withering yet laughingly unoriginal title

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Marty Brochstein

Building the business in emerging markets

I’m in the midst of a series of visits to shows and conferences in markets where the licensing business is still relatively undeveloped. In recent weeks, that’s included a trip to Zagreb, Croatia for Licensing New Europe, and to Dubai for the Dubai International Character and Licensing Fair. On December 11-12, it will be Brand Licensing India in New Delhi.

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Kelvyn Gardner

Winter Warmer beats the chill UK weather.

It was with some trepidation that Saphia and I arrived at Centre Point at 7.30 am on a sub-zero morning last Thursday, ready to set up for the Licensing Essentials Course. Trepidation due to the harsh weather, that’s to say. With the best part of a week’s worth of snow in the UK, up to 24 inches in parts of

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