Monthly Archive: July 2010

Is Comic-Con Too Big For Its Own Good?

Yogi Berra – the Hall of Fame baseball player perhaps better known for his alleged malaprops than for his considerable playing skills – was once quoted as having said about a restaurant: “Nobody goes there anymore. It’s always too crowded.” The irony of that remark popped into my mind over the past week whenever anybody asked me about this year’s

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Marty Brochstein

A personal reflection on Lois Sloane

It says a lot about Lois Sloane that she chose to name her agency SloaneVision Unlimited. As a creative thinker and marketer, her vision wasn’t limited to replicating that which had come before, but rather moved well — to use a tired but appropriate phrase — outside the box. It was apparent by the large number of licensing people who

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Marty Brochstein

A visit to India

I attended and spoke at a two-day Brand Licensing and Merchandising Show, staged earlier this month in New Delhi by License India.  Licensing is still a relatively small business in India, and this event – more workshop and seminar than show — is one of many being assembled by License India in Delhi, Mumbai and Bangalore to help build the

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Marty Brochstein

TIA Asks Members To Thwart NYC Phthalate/BPA Ban

The Toy Industry Association sent an alert to its NY-based members this week, asking them to contact City Council members urging defeat of a bill that would ban the use of phthalates and BPA in toys sold in New York City. The text of the TIA alert is reproduced below: Dear New York City Toy Industry Representative: We need your

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