Monthly Archive: April 2010

Marty Brochstein

Iconix Gets A True Icon

This morning’s announcement of the purchase of  the Peanuts characters and United Media Licensing by a  joint venture formed by the heretofore fashion-centric Iconix Brand Group and the family of Peanuts icon Charles Schulz is indeed a stunner.  There have been many rumored suitors since UM parent E.W. Scripps announced earlier this year that it was looking to dispose of

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Marty Brochstein

Developing The Next Generation of Licensing Professionals

I spent an interesting afternoon last week listening to Michael Stone’s guest lecture to 35 students in an MBA class at Boston University. The 90-minute lecture – initiated via an initial contact by LIMA — was part of a branding course taught by Associate Professor Susan Fournier. Interestingly, Stone’s opening thesis didn’t present licensing overtly as a brand enhancement and

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