Yearly Archive: 2009

Kelvyn Gardner

Licensing in India Conference 2009

I’ve recently returned from India where I chaired the second annual Brand Licensing Conference  in Delhi. As in all sectors of business, licensing looks upon India and its sensational economic growth with ambitious eyes. The large middle class, the high level of graduate education, the improving retail environment, all make for a heady mix to entice the licensing world to

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Marty Brochstein

The Global Challenge

“Anyone who hasn’t been thinking of their licensing business in global terms is in trouble.” That statement by a U.S.-based licensing agent is both a comment on the state of the U.S. retail scene in 2009, as well as an acknowledgement about where the biggest growth is likely to come from in the years ahead. For those looking forward, though,

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Marty Brochstein

Brand agencies moving in new direction?

Speculation of about a possible purchase of Playboy by Iconix Brand Group – owner of such fashion brands as Ecko unltd, London Fog, Joe Boxer, and Starter — spotlights the vibrancy of strategic brand licensing as an important business model. Iconix’ interest in Playboy stems from its value as a lifestyle brand, not as the iconic magazine and media brand

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Marty Brochstein

Challenges in the Videogame Category

The fact that the third quarter numbers published earlier this week by NPD Group, GfK Chart-Track Ltd and Enterbrain showed a decline in unit sales of videogame software couldn’t have surprised anyone vaguely familiar with the category. In Japan, unit sales were off 15% from the year-earlier period (which itself was off 20% from the same quarter in 2007). In

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Marty Brochstein

How far do rights extend?

Attorneys are always trying to get the broadest possible rights for their employers and clients. Here, via the Wall Street Journal, is a look at exactly how far some are willing to go: http://online.wsj.com/article/SB125658217507308619.html

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Marty Brochstein

Early Notes and Observations about the Disney-Marvel deal

Notes and observations about the deal announced this morning through which Disney agrees to acquire Marvel for cash and stock totaling about $4 billion… For those who haven’t seen it, the official release is at http://corporate.disney.go.com/news/corporate/2009/2009_0831_DISNEY_AND_MARVEL_ENTERTAINMENT.html Having listened in on the joint conference call for financial analysts this morning, I’ll leave it to others for the lengthy big-picture exposition of

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Marty Brochstein

Bud Light Fan Cans Seem To Skirt Edge Of Court Ruling

An article in the Wall Street Journal today highlights complaints registered by some collegiate authorities about the “Fan Can” promotion recently launched by Anheuser-Busch’s Bud Light brand. (Seehttp://online.wsj.com/article/SB125081310939148053.html) The promotion involves the beer being marketed in cans of 27 different color combinations that mirror the colors used by major colleges. Obviously, the specific color combos are being marketed in the

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Marty Brochstein

Topps Reportedly Gets Exclusive Baseball card Deal From MLB

The New York Times reports today that Topps has become MLB’s exclusive trading card licensee, the latest step in an ongoing move by the major sports leagues toward exclusivity. For baseball, that pattern reached a fever pitch in the early part of this decade, when it announced six major long-term exclusivity deals in apparel and headwear that netted it hundreds

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Marty Brochstein

Are U.S. Sports Teams Competitors Or Collections of Partners?

Word has just come down that the U.S. Supreme Court has agreed to hear a suit by American Needle Inc. that challenges the NFL’s power to grant exclusive licenses on behalf of all its teams violates Federal antitrust law. The case potentially will produce a verdict that affects the four major U.S. sports leagues, all of whom work under a

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Marty Brochstein

First Impressions of Licensing Expo

Some initial observations having arrived home from “Licensing Camp” — the first Las Vegas-staged Licensing International Expo: 1. I call it Licensing Camp because, for better or worse, that’s what the week often seemed like. The Mandalay Bay complex, stretching from the Luxor through the Convention Center, was the literal center of the licensing universe. Both good and bad behavior

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