Monthly Archive: November 2009

Marty Brochstein

The Global Challenge

“Anyone who hasn’t been thinking of their licensing business in global terms is in trouble.” That statement by a U.S.-based licensing agent is both a comment on the state of the U.S. retail scene in 2009, as well as an acknowledgement about where the biggest growth is likely to come from in the years ahead. For those looking forward, though,

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Marty Brochstein

Brand agencies moving in new direction?

Speculation of about a possible purchase of Playboy by Iconix Brand Group – owner of such fashion brands as Ecko unltd, London Fog, Joe Boxer, and Starter — spotlights the vibrancy of strategic brand licensing as an important business model. Iconix’ interest in Playboy stems from its value as a lifestyle brand, not as the iconic magazine and media brand

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Marty Brochstein

Challenges in the Videogame Category

The fact that the third quarter numbers published earlier this week by NPD Group, GfK Chart-Track Ltd and Enterbrain showed a decline in unit sales of videogame software couldn’t have surprised anyone vaguely familiar with the category. In Japan, unit sales were off 15% from the year-earlier period (which itself was off 20% from the same quarter in 2007). In

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