Monthly Archive: May 2009

Marty Brochstein

From The Bottom Line, Summer ’09: Change Is Inevitable. Deal With It.

The retail business is one of continual change. Some of the shifts are swift and obvious, and others are more subtle. One of the keys to success is staying attuned to both kinds, and to figuring out which of the shifts are short-term, and which have more lasting implications. The history of retailing is one of new formats and store

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Marty Brochstein

As You Start To Use Bloggers As A Marketing Tool….

… some interesting ethical and regulatory issues come into play. How much  do you have to disclose about your relationship with a blogger who’s writing something about your product? Are there any real rules, or is this the Wild Wild West? An interesting column on the subject (and subsequent discussion) is in Ad Age Daily, authored by Josh Bernoff. Go

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Marty Brochstein

An Exciting, Strategic Keynote At Licensing Expo

Just in case you’ve missed our emails… Mark your calendar to come hear Dan Stanek, EVP of consulting group TNS Retail Forward in the first-ever FREE Keynote Session at Licensing Expo. Dan’s a dynamic speaker, and will address the ongoing shifts in consumer attitudes and shopping patterns, and give insights into which of those shifts are likely to be short-term

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Marty Brochstein

You Never Know What’s Going To Light The Fuse

You never know what’s going to light the sales fuse on a long-existing product, as per this Washington Post article this morning. The article (“It’s Made of 100% Cotton; Its Sales Are 99% Ironic”) tells the story of the Three Wolf Moon” t-shirt that’s suddenly shot to the top of the amazon.com apparel lists. The sudden popularity of the shirt,

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Marty Brochstein

Do Promotions and Consumer Products Belong Under The Same Roof?

The sometimes uneasy relationship between promotions and consumer products licensing hits the headlines again. Two years after laying off the vast majority of its consumer products licensing business to The Beanstalk Group, Universal Studios is bringing it back inhouse, creating Universal Partnerships and Licensing (UP&L). The move brings product licensing into the orbit of Stephanie Sperber, who previously headed Universal

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