LIMA Licensing Blog

Utku Tansel

Packaged Food, and Beauty & Personal Care in Western Europe Still Present Untapped Opportunities for Licensing

As explored in Euromonitor International’s “Character Licensing Trends in Packaged Food, and Beauty & Personal Care in Western Europe” report, there are many categories in packaged food, and beauty and personal care in Western Europe which remain untapped by character licensing. Restrictions on unhealthy food packaging are a challenge, but healthy eating and product formulation could bring opportunities. Character licensing

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Ted Curtin

The What, Where and Why at This Year’s Winter Fancy Food Show

This article originally appeared on LinkedIn. San Francisco’s annual Winter Fancy Food Show is a foodie’s dream! From tempting sweets, to power-packed proteins, to exciting new products like hot honeys and boozy snacks, there are enough gourmet indulgences to delight the taste buds for days. Beyond new flavors, variations and packaging, we saw the industry’s answer to key questions being asked in the food

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Utku Tansel

Characters Continue to Drive Licensing in Fashion, and Homewares & Home Furnishings in Western Europe

As investigated in Euromonitor International’s “Character Licensing Trends in Fashion and Homewares and Home Furnishings in Western Europe” report, which examines major character licensing trends in the largest markets, Western Europe is key for character licensing across FMCG. It is an affluent and developed region and while fashion’s appeal and advantages are widely recognised by licensors, licensees and retailers, homewares

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Kalle Törmä

Artificial Intelligence Will Take Brand Licensing Operations to Next Level

The world of brand licensing is ever-changing, with new technologies quickly shifting the environment and shaping new, unique licensed products. But how about the operations side in the licensing business? How could artificial intelligence, or AI, help brand licensing businesses to grow and improve? AI is clearly here to stay. Global businesses are harnessing its power and the brand licensing

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Good Christmas Presence for Licensing at Retail in the UK

The Christmas bells have been jingling since mid-November in the UK retail market but it remains to be seen if this early start to Christmas trade will get the tills ringing. Christmas is clearly a key time for retailers and as a retail facing industry licensing plays a part in it. Often it is a time that retailers turn to licensing for categories like gifting

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Utku Tansel

Brand and Lifestyle Licensing: One Customer = Multiple Opportunities

As investigated in Euromonitor International’s “Global Trends Shaping Brand and Lifestyle Licensing Part 2” report, brand and lifestyle licensing presents unique opportunities for businesses. It is a distinctive way of connecting with consumers on different platforms. Many companies trademark their established brands/properties to other companies enabling the company to expand its brand equity to new areas and most importantly to

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Oliver Herzfeld

Thelonious Monk And The Perils Of Oral Agreements

Original Article Source: Forbes.com An old quip that is widely misattributed to the famous movie producer Samuel Goldwyn states “a verbal contract isn’t worth the paper it’s written on.” The truth is, with only a few exceptions, oral agreements are legal, valid and binding. However, oral agreements present other difficulties and challenges apart from enforceability. A lawsuit recently commenced by the Estate of Thelonious

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Utku Tansel

Brand and Lifestyle Licensing: A Lucrative Business

As explored in Euromonitor International’s “Global Trends Shaping Brand and Lifestyle Licensing Part 1” report, brand and lifestyle licensing is increasingly an area of focus for many companies. It is a lucrative space which presents broader business options and multiple opportunities by provoking new revenue streams. Many franchises aspire to be true lifestyle brands aiming to have a presence beyond

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Marty Brochstein

A Global Business Needs Local Knowledge

This post appears in the current issue of Total Licensing The notion that “all politics is local” is most often credited to a former Speaker of the U.S. House of Representatives, Thomas “Tip” O’Neill, accentuating the idea that politicians need to intimately understand the nuances of what makes their constituents tick in order to win elections and stay in office.

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Oliver Herzfeld

Who Owns Tom Clancy’s Fictional Character Jack Ryan?

This article originally appeared in Forbes.   Tom Clancy’s widow, Alexandra Clancy, recently commenced a lawsuit against the personal representative of her late husband’s estate, J. W. Thompson Webb, to determine the ownership of the author’s most famous fictional character, Jack Ryan. Clancy’s widow believes Jack Ryan is owned by Clancy’s estate and claims Webb has wrongfully entered into agreements that have surrendered

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