LIMA Licensing Blog

Oliver Herzfeld

Louis Vuitton v. My Other Bag: No License Required

This article originally appeared in Forbes. Using another’s trademark on your goods and services usually requires a license. However, there are exceptions to that general rule. For example, under certain circumstances, you are not required to obtain a license in connection with trademark uses for purposes of parody. The recent decision in case of Louis Vuitton v. My Other Bag

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Utku Tansel

Licensing Industry Is Ready for the Next “Frozen”

Utku Tansel, Strategy Analyst – Licensing – The astonishing success of “Frozen” clearly proved that the licensing landscape is still far from saturated and there is still scope for the development of successful new properties as well as existing evergreen franchises as I also explore in Euromonitor International’s “Licensing: A Billion Dollar Character Franchises” global briefing. There have been many

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What Does the New “Unfair Contract Terms” Legislation for Small Business Mean for Australia?

From 12 November 2016, a new law will protect small business in Australia from unfair contractual terms.  The law covers ‘standard form contracts’ that are prepared by one party and presented on a ‘take it or leave it’ basis, where: At least one of the parties is a small business (employing less than 20 people); The upfront price payable under

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LIMA India Networking Success

LIMA held its first festive networking event in India on Thursday, December 8 at Opa! Bar & Café in Mumbai. Over 25 delegates comprised of both LIMA members and non-members were in attendance. This event was one with purpose, with professionals from the licensing industry networking with different types of businesses – thus enabling business leaders and entrepreneurs the opportunity

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Utku Tansel

Licensing Cross-industry Potential Presents Untapped Opportunities

Euromonitor International estimates that while the combined value of industries that offer potential for licensing amounts to almost US$7 trillion globally, arguably the most licensable categories within these industries generate as much as US$3.5 trillion in combined overall global retail sales. The following categories could debatably be among the most important for licensing across the fast-moving consumer goods (FMCG) industries:

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Steve Sparacino

How SnapChat is Beneficial for Branding, Marketing, and Licensing

According to Convince & Convert, SnapChat in the past 12 months, has grown its awareness rate from 60% to 72% amongst Americans 12 and older. This is just one benign statistic of how powerful SnapChat can be to your marketing, and branding efforts. In comparison to other Social Media platforms, such as Instagram, Facebook, Twitter, Linkedin, and Pinterest, it has

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Kelvyn Gardner

My View: Inagural Nordic Licensing Conference in Helsinki

I’m just back from representing LIMA at the inaugural Nordic Brand Licensing Market. Held in Helsinki, Finland, the event was organised by AGMA, the Finnish Association for Agents and Managers in the Creative Industries. For some years now AGMA has been at the forefront of promoting licensing in their home market, organising a pavilion at Brand Licensing Europe for instance.

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Why The 1990s Are Back In A Big Way This Holiday Season

This post originally appeared on Forbes.com Children of the 90s may get a sense of déjà vu at toy and apparel stores this holiday season, as the cartoon and pop culture icons that defined their formative years are back with a vengeance. We’ve already seen the beginnings of the trend, from the revival of the Harry Potter franchise at the

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Earnings Report: Year-ago Star Wars, Frozen Sales Create Difficult Comparisons for Disney Consumer Products

Income for Disney’s Consumer Products and Interactive Media division, up against tough comparisons with year-earlier sales of Star Wars and Frozen merchandise, will plunge 20% in fiscal Q1 (which ends at the end of the current calendar year), but recover to post growth for the full year, Disney CFO Christine McCarthy told analysts late Thursday. The downturn would be on

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Marty Brochstein

Halloween Brings Pop Culture Knocking on the Front Door

This article originally appeared in CommPro.biz Halloween is like a deep dive into the pop culture mindset. All you have to do is open your front door to trick-or-treaters, or attend a Halloween party to see what’s resonating with consumers today. Preschool characters, superheroes, videogame protagonists, movie and comic book villains, political figures, life-size candy bars and more will be

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