LIMA Licensing Blog

Utku Tansel

Licensing Cross-industry Potential Presents Untapped Opportunities

Euromonitor International estimates that while the combined value of industries that offer potential for licensing amounts to almost US$7 trillion globally, arguably the most licensable categories within these industries generate as much as US$3.5 trillion in combined overall global retail sales. The following categories could debatably be among the most important for licensing across the fast-moving consumer goods (FMCG) industries:

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Steve Sparacino

How SnapChat is Beneficial for Branding, Marketing, and Licensing

According to Convince & Convert, SnapChat in the past 12 months, has grown its awareness rate from 60% to 72% amongst Americans 12 and older. This is just one benign statistic of how powerful SnapChat can be to your marketing, and branding efforts. In comparison to other Social Media platforms, such as Instagram, Facebook, Twitter, Linkedin, and Pinterest, it has

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Kelvyn Gardner

My View: Inagural Nordic Licensing Conference in Helsinki

I’m just back from representing LIMA at the inaugural Nordic Brand Licensing Market. Held in Helsinki, Finland, the event was organised by AGMA, the Finnish Association for Agents and Managers in the Creative Industries. For some years now AGMA has been at the forefront of promoting licensing in their home market, organising a pavilion at Brand Licensing Europe for instance.

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Why The 1990s Are Back In A Big Way This Holiday Season

This post originally appeared on Forbes.com Children of the 90s may get a sense of déjà vu at toy and apparel stores this holiday season, as the cartoon and pop culture icons that defined their formative years are back with a vengeance. We’ve already seen the beginnings of the trend, from the revival of the Harry Potter franchise at the

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Earnings Report: Year-ago Star Wars, Frozen Sales Create Difficult Comparisons for Disney Consumer Products

Income for Disney’s Consumer Products and Interactive Media division, up against tough comparisons with year-earlier sales of Star Wars and Frozen merchandise, will plunge 20% in fiscal Q1 (which ends at the end of the current calendar year), but recover to post growth for the full year, Disney CFO Christine McCarthy told analysts late Thursday. The downturn would be on

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Marty Brochstein

Halloween Brings Pop Culture Knocking on the Front Door

This article originally appeared in CommPro.biz Halloween is like a deep dive into the pop culture mindset. All you have to do is open your front door to trick-or-treaters, or attend a Halloween party to see what’s resonating with consumers today. Preschool characters, superheroes, videogame protagonists, movie and comic book villains, political figures, life-size candy bars and more will be

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Christina Jordan

Did You Know…

Licensing is a marketing and brand extension tool widely used by everyone from major corporations to the smallest of businesses. Entertainment, sports and fashion are the areas of licensing most readily apparent to consumers, but this global business reaches into the worlds of corporate brands, art, publishing, colleges and non-profit groups, to name a few. Did You Know… Home Décor

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Tony Bugg

The Relevance of Local Market Leadership

LIMA ticked over its 30th year in 2015 and, over more recent years, the membership base has continued to show positive growth internationally. To this end, more than half of our members now reside outside of North America. We now have local offices in the UK, Germany, Japan, China, Mexico and here in Australia. We also have professional representation in

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Utku Tansel

Experiential Licensing Brings Brand New Cross-Industry Prospects

As I explore in our “Experiential Licensing: Consumer Fundamentals Falling into Place” Global Briefing, today’s consumers are increasingly redefining their values and priorities, leading to the birth of a new consumerism. “Experiencing is everything” phenomenon is driving growth in sports/music licensing and theme parks/themed travel. Thus, themed flights/holidays, themed hotels and cruises enjoy growing popularity. This trend also presents many

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Nick Manzo

YPN Blog: My First Licensing Expo

The licensing industry is a melting pot filled with diverse professionals, brands, and characters – but also teeming with young talent ready to make their mark on the licensing world. Before these young professionals can make their claim as a true licensing veteran, though, there is one rite of passage any licensing professional must make: attending the annual LIMA Licensing

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