Founded

1985

Members

Over 1,000. Companies and individuals engaged in the marketing of licensed properties, both as agents and as property owners; manufacturers, consultants, publications, lawyers, accountants, retailers, etc. in the licensing business.

Objectives

Establish a standard reflecting a professional and ethical management approach to the marketing of licensed properties; The leading source of information in the industry; Communicate this information to members and others in the industry through exhibits, publishing, public speaking, seminars, and electronically; Represent the industry in trade and consumer media and in relationships with retailers, manufacturers, other trade associations, and the public. Compile statistics; bestow awards; maintain Hall of Fame and job-placement service.

Publications

• Annual LIMA's Who's Who Licensing Resource Directory
• LIMA's BottomLine Newsletter (3 per year)

Formed by Merger Of

Licensing Industry Association (founded March 1980) and Licensed Merchandisers' Association (founded April 1983).

Convention/Meeting

Official sponsors of annual L!censing International trade show with exhibits and producers of L!censing University seminars held at the show; hold Annual Meeting and Members-Only Reception, Awards Ceremony and Gala every June in conjunction with L!censing International. Members' receptions and regional get-togethers 6-7 times a year in various areas of the country.

From a beginning of 12 original members prior to its merger, it now consists of more than 1,000 members from around the world with offices in New York, London, Munich, Tokyo, and Shanghai.

Through regional and national events, seminars, exhibits, and publishing, this not-for-profit corporation is the international rallying point for organizations interested in learning about and participating in the business of licensing.