History of LIMA




Over 1,000 companies and individuals engaged in the marketing of licensed properties, both as agents and as property owners; manufacturers, consultants, publications, lawyers, accountants, retailers, etc. in the licensing business.


Establish a standard reflecting a professional and ethical management approach to the marketing of licensed properties; The leading source of information in the industry; Communicate this information to members and others in the industry through exhibits, publishing, public speaking, seminars, and electronically; Represent the industry in trade and consumer media and in relationships with retailers, manufacturers, other trade associations, and the public; Compile statistics; Bestow awards; Maintain Hall of Fame and job-placement service.


  • BottomLine Newsletter (monthly)
  • LIMA Newslinks (twice weekly)
  • LIMA eNewsletter (weekly)

Formed by Merger Of

Licensing Industry Association (founded March 1980) and Licensed Merchandisers’ Association (founded April 1983)


Official sponsor of annual Licensing Expo trade show with exhibits and producers of Licensing University seminars held at the show; hold Annual Meeting and Awards Ceremony every June in conjunction with Licensing Expo, and Members’ receptions and regional get-togethers 6-7 times a year around the globe.

From a beginning of 12 original members prior to its merger, LIMA now consists of more than 1,000 members from around the world with offices in New York, London, Munich, Tokyo, and Hong Kong, as well as representation in Australia, Iberia, India, Italy, Korea, and Turkey.

Through regional and national events, seminars, exhibits and publishing, this not-for-profit corporation is the international rallying point for organizations interested in learning about and participating in the business of licensing.