Previous Licensing Excellence Awards Winners

2016 Awards for 2015


LICENSED PROGRAM


Art/Design
The Very Hungry Caterpillar/The World of Eric Carle – owned by Eric Carle Studio, represented by Joester Loria Group

Celebrity/Fashion
cupcakes and cashmere – represented by Brand Central, LLC

Character/Toy Brand
Shopkins – owned by Moose Toys, represented by The Licensing Shop, Inc.

Corporate Brand
Girl Scouts of the USA – represented by The Wildflower Group

Digital
Candy Crush Saga – owned by King Digital Entertainment, represented by

Striker Entertainment, LLC

Film/TV/Entertainment – Animated
Peppa Pig – owned by Entertainment One

Film/TV/Entertainment – Live-Action
Star Wars: The Force Awakens – owned by Disney Consumer Products & Interactive Media

Food & Beverage/Restaurant
Corona,  Constellation Brands – represented by Joester Loria Group

Licensed Promotion
Star Wars: Force Friday/Unboxing Program – owned by Disney Consumer Products & Interactive Media

Location-Based or Experiential Initiative
AMC and Parque de Atracciones de Madrid – AMC’s The Walking Dead, represented Striker Entertainment

Retailer
Hot Topic – Doctor Who licensing program

Sports
NFLPA

LICENSED PRODUCT

Apparel/Footwear/Accessories
Peter Alexander for Sesame Street (sleepwear, outwear and accessories)
Appliances/Automotive/Electronics/Hardware/Housewares/Paint
The Sherwin-Williams Company for HGTV HOME paint
Digital – Apps, Software, Video
Story Toys for The World of Eric Carle/The Very Hungry Caterpillar (apps)
Food/Beverage
The Republic of Tea for Downton Abbey
Health & Beauty Aids
Lovehoney for Motörhead Official Pleasure Collection
Home Decor – domestics, furniture, giftware, textiles
Pottery Barn for Star Wars Millennium Falcon Bed
Publishing/Social Expression/Back-to-School
Moleskine for Batman Limited Edition Collection
Toys/Games/Novelties/Role-Play
Sphero for Star Wars BB-8 app-enabled Droid

2015 Awards for 2014

Best Celebrity or Music Program
One Direction, Modest Management/Global Merchandising Services Ltd.

Best Character or Toy Brand Program
My Little Pony, Hasbro

Best Character or Toy Brand Licensee: Hard Goods
LAFOOD, Sesame Street healthy food

Best Character or Toy Brand Licensee: Soft Goods
Under Armour, Captain America collection

Best Corporate Brand Program
HGTV HOME – Scripps Networks/Beanstalk

Best Corporate Brand Licensee
Reynolds Consumer Products/Hefty Brand, Arm & Hammer –

Hefty Ultimate waste bags

Best Digital Program
Minecraft, Mojang

Best Digital Licensee
Jazwares, LLC, Minecraft Overworld Series #2 Toys

Best Film, Television, or Entertainment (Animated) Program
Disney’s Frozen, The Walt Disney Company/Disney Consumer Products

Best Film, Television, or Entertainment (Animated) Licensee: Hard Goods – (tie)
JAKKS Pacific, Disney’s Frozen/Snow Glow Elsa doll;
Playmates Toys, Teenage Mutant Ninja Turtles product line

Best Film, Television, or Entertainment (Animated) Licensee: Soft Goods
Havaianas, Despicable Me flip flops

Best Film, Television, or Entertainment (Live Action) Program
Downton Abbey, NBCUniversal International Television Production/Knockout Licensing

Best Film, Television, or Entertainment (Live Action) Licensee: Hard Goods
Lovehoney, Fifty Shades of Grey: Official Pleasure Collection

Best Film, Television, or Entertainment (Live Action) Licensee: Soft Goods
Accessory Innovations, Star Wars R2D2 light-up & voice-activated backpack

Best Licensed Promotion
AMC The Walking Dead “Carnage Asada” Slim Jim Beef Sticks, AMC/Striker Entertainment

Best Lifestyle: Art, Design or Fashion Program
The Very Hungry Caterpillar/The World of Eric Carle, Eric Carle Studio/The Joester Loria Group

Best Lifestyle: Art, Design or Fashion Licensee
Samick Musical Instrument Co. Ltd., Paul Frank musical instruments line

Best Location-Based or Experiential Initiative
The Wizarding World of Harry Potter, Warner Bros. Consumer Products

Retailer of the Year
Kohl’s Department Stores, Disney’s Frozen

Best Sports or Sports-Themed Entertainment Program
World Cup, FIFA

Best Sports or Sports-Themed Entertainment Licensee
ISC Sports Pty Ltd., National Rugby League and Marvel Heroes jerseys

Overall Best Licensed Program
Disney’s Frozen, The Walt Disney Company/Disney Consumer Products

2014 Awards for 2013

Best Art or Design Program of the Year
Dena by Dena Designs, Inc.

Best Art or Design Licensee of the Year
Junk Food Clothing Co. for Jean-Michel Basquiat

Best Celebrity Program of the Year
Cake Boss – Buddy Valastro by Discovery Communications

Best Celebrity Licensee of the Year
Thomas Pink Limited for The Beatles

Best Character or Toy Brand Program of the Year
Monster High by Mattel, Inc.

Best Character or Toy Brand Licensee of the Year – Hard Goods
LEGO for LEGO Star Wars

Best Character or Toy Brand Licensee of the Year – Soft Goods
Junk Food Clothing Co. for DC Comics

Best Corporate Brand Program of the Year
Girl Scouts of the USA by Girl Scouts of the USA/The Wildflower Group, LLC

Best Corporate Brand Licensee of the Year
Bassett Furniture for HGTV HOME Design Studio Only at Bassett

Best Digital/New Media Program of the Year
Angry Birds Star Wars by Rovio Entertainment Ltd. & Lucasfilm Ltd.

Best Digital/New Media Licensee of the Year
Jazwares for Minecraft

Best Film, Television, or Entertainment Program of the Year
Duck Dynasty by A+E Networks/Brandgenuity

Best Film, Television, or Entertainment Licensee of the Year – Hard Goods
Playmates Toys, Inc. for  Teenage Mutant Ninja Turtles

Best Film, Television, or Entertainment Licensee of the Year - Soft Goods
Accessory Innovations for Teenage Mutant Ninja Turtles

Best Sports or Sports-Themed Entertainment Program of the Year
WWE

Best Sports Licensee of the Year
Junk Food Clothing Co. for Vintage NFL

Best Licensed Promotion of the Year
Anchorman 2: The Legend Continues – Durango

Best Location-Based or Experiential Initiative of the Year
The Walking Dead: Hollywood Horror Nights at Universal Studio

Best Retailer of the Year
Hot Topic for Doctor Who

Overall Best Licensed Program of the Year
Duck Dynasty by A+E Networks/Brandgenuity

2013 Awards for 2012

Best Art or Design Program of the Year
The Very Hungry Caterpillar/The World of Eric Carle (by Eric Carle Studio/The Joester Loria Group)

Best Art or Design Licensee of the Year
Kids Preferred for The Very Hungry Caterpillar/The World of Eric Carle)

Best Character or Toy Brand Program of the Year
Skylanders (by Activision Publishing, Inc.)

Best Character or Toy Brand Licensee of the Year – Hard Goods
LEGO (for Marvel Super Heroes)

Best Character or Toy Brand Licensee of the Year – Soft Goods
Alfred Angelo (for Disney Fairy Tale Weddings)

Best Corporate Brand Program of the Year
HGTV HOME (by HGTV HOME/Beanstalk)

Best Corporate Brand Licensee of the Year
Sherwin-Williams (for HGTV HOME)

Best Film, Television, Celebrity, or Entertainment Program of the Year
Marvel’s The Avengers (by The Walt Disney Company/Marvel Entertainment)

Best Film, Television, Celebrity, or Entertainment Licensee of the Year – Hard Goods
CVS/Pharmacy (for NUANCE Salma Hayek)

Best Film, Television, Celebrity, or Entertainment Licensee of the Year – Soft Goods
Vans (for Yo Gabba Gabba!)

Best Sports Program of the Year
National Basketball Association

Best Sports Licensee of the Year
Junk Food Clothing Co. (for Vintage NFL)

Best Licensed Promotion of the Year
50 Years the Art of Soup: Campbell Soup Company (for Andy Warhol at Target)

Best Retailer of the Year
Hot Topic (for The Hunger Games)

Overall Best Licensed Program of the Year
Skylanders (by Activision Publishing, Inc.)

2012 Awards for 2011

Best Art or Design Program of the Year
Victoria and Albert Museum by Victoria and Albert Museum/V&A Enterprises

Best Art or Design Licensee of the Year
Navigate Ltd. for Very Hungry Caterpillar

Best Character or Toy Brand Program of the Year
Angry Birds by Rovio Entertainment Ltd.

Best Character or Toy Brand Licensee of the Year – Hard Goods
Commonwealth Toy & Novelty Co. for Angry Birds

Best Character or Toy Brand Licensee of the Year – Soft Goods
SGFootwear for Pillow Pets

Best Corporate Brand Program of the Year
Jelly Belly by Jelly Belly Candy Company/The Licensing Company North America, Inc.

Best Corporate Brand Licensee of the Year – Hard Goods
Thermos L.L.C. for Under Armour

Best Corporate Brand Licensee of the Year – Soft Goods
SGI Apparel for Harley-Davidson

Best Film, Television, Celebrity, or Entertainment Program of the Year
Peppa Pig by Entertainment One

Best Film, Television, Celebrity, or Entertainment Licensee of the Year – Hard Goods
Redan Publishing Ltd. for Peppa Pig

Best Film, Television, Celebrity, or Entertainment Licensee of the Year – Soft Goods
Jay Franco and Sons, Inc. for Star Wars

Best Sports Program of the Year
The NBA by NBA Entertainment

Best Sports Licensee of the Year – Hard Goods
Topps International for Indian Premier League

Best Sports Licensee of the Year – Soft Goods
Junk Food Clothing for Junk Food Vintage NFL

Best Licensed Promotion of the Year
Hello Kitty Beauty at Sephora by Sanrio, Inc.  – tied with –
M•A•C Wonder Woman Collection by DC Comics/Warner Bros. Consumer Products

Best Retailer of the Year
Walgreens for The Biggest Loser

Overall Best Licensed Program of the Year
Angry Birds by Rovio Entertainment Ltd.


2011 Awards for 2010

Best Art or Design Program of the Year
Victoria and Albert Museum by Victoria and Albert Museum/V&A Enterprises

Best Art or Design Licensee of the Year
Dom Pérignon for Andy Warhol

Best Character or Toy Brand Program of the Year
Hello Kitty by Sanrio, Inc.

Best Character or Toy Brand Licensee of the Year – Hard Goods
smart USA for Hello Kitty

Best Character or Toy Brand Licensee of the Year – Soft Goods
Loungefly for Hello Kitty

Best Corporate Brand Program of the Year
Animal Planet by Discovery Communications/The Joester Loria Group

Best Corporate Brand Licensee of the Year
Shabby Chic for Simply Shabby Chic at Target

Best Film, Television, Celebrity, or Entertainment Program of the Year
Toy Story 3 by The Walt Disney Company

Best Film, Television, Celebrity, or Entertainment Licensee of the Year – Hard Goods
LEGO for Harry Potter

Best Film, Television, Celebrity, or Entertainment Licensee of the Year – Soft Goods
Awake, Inc. for Glee

Best Sports Program of the Year
NASCAR Team Properties by NASCAR and Teams

Best Sports Licensee of the Year
JAKKS Pacific, Inc. for Ultimate Fighting Championship

Best Licensed Promotion of the Year
Dove Glee for All by Twentieth Century Fox Film Corp.

Best Retailer of the Year
Boots for Strictly Come Dancing

Overall Best Licensed Program of the Year
Toy Story 3 by The Walt Disney Company


2010 Awards for 2009

Art Program of the Year
Paul Frank by Paul Frank Industries, Inc. & Gator Group

Art Licensee of the Year
LF USA’s Kids Headquarters Investments Division for Paul Frank

Character/Toy Brand Program of the Year
Barbie by Mattel, Inc.

Character/Toy Brand Licensee of the Year – Hard Goods
Digital Blue for LEGO

Character/Toy Brand Licensee of the Year – Soft Goods
Mighty Fine for Peanuts

Corporate Brand Program of the Year
Food Network by Scripps Enterprises & Brandgenuity LLC

Corporate Brand Licensee of the Year – Hard Goods
Creative Designs International, a division of JAKKS Pacific, Inc. for Black & Decker

Corporate Brand Licensee of the Year – Soft Goods
adidas Originals for Vespa

Film, Television, Celebrity, or Entertainment Program of the Year
The Twilight Saga: New Moon by Summit Entertainment

Film, Television, Celebrity, or Entertainment Licensee of the Year – Hard Goods
Cardinal Industries, Inc. for The Twilight Saga: New Moon

Film, Television, Celebrity, or Entertainment Licensee of the Year – Soft Goods
National Entertainment Collectibles Association, Inc. for The Twilight Saga: New Moon

Sports & Sports-Themed Entertainment Program of the Year
ESPN

Sports & Sports-Themed Entertainment Licensee of the Year
Electronic Arts for FIFA

Licensed Promotion of the Year
Scrabble at Subway by Hasbro, Inc.

Retailer of the Year
Nordstrom for The Twilight Saga: New Moon

Overall Best Licensed Program of the Year
The Twilight Saga: New Moon by Summit Entertainment


2009 Awards for 2008

Art Brand Program of the Year
The Andy Warhol Global Licensing Program by The Andy Warhol Foundation for the Visual Arts, Inc.

Art Brand Licensee of the Year
Toynami for Skelanimals

Character Brand Program of the Year
Hello Kitty by Sanrio, Inc.

Character Brand Licensee of the Year – Hard Goods
Kodak Gallery for Hello Kitty

Character Brand Licensee of the Year – Soft Goods
Briefly Stated, Inc. for Disney Characters

Corporate Brand Program of the Year
Jeep Consumer Products by Chrysler LLC & The Joester Loria Group

Corporate Brand Licensee of the Year
Sakar for Crayola

Film, Television & Entertainment Brand Program of the Year
Twilight by Summit Entertainment LLC, Striker Entertainment, Most Management

Film, Television & Entertainment Brand Licensee of the Year – Hard Goods
Spin Master Ltd. For Bakugan

Film, Television & Entertainment Brand Licensee of the Year – Soft Goods
National Entertainment Collectibles Association, Inc. for Twilight

Sports & Sports-Themed Entertainment Brand Program of the Year
Beijing 2008 Olympic Games by IOC/The Beijing Organizing Committee for the Games of the XXIX Olympiad

Sports & Sports-Themed Entertainment Brand Licensee of the Year – Hard Goods
Electronic Arts for Madden NFL 08

Sports & Sports-Themed Entertainment Brand Licensee of the Year – Soft Goods
The Northwest Company, LLC for Collegiate Sports Program

Licensed Promotion of the Year
The Dark Knight Theatrical Release

Retailer of the Year
Hot Topic for Twilight

Overall Best Licensed Program of the Year
Bakugan by Nelvana Enterprises & Cartoon Network Enterprises


2008 Awards for 2007

Art Brand License of the Year:
Andy Warhol by The Andy Warhol Foundation/The Beanstalk Group, LLC

Art Brand Licensee of the Year:
FTD, Inc. for Vera Wang

Character Brand License of the Year:
It’s Happy Bunny by J.K. Benton Design Studio/CopCorp Licensing

Character Brand Licensee of the Year – Hard Goods:
Creative Designs International, a Div. of JAKKS Pacific, Inc. for Disney Princess

Character Brand Licensee of the Year – Soft Goods:
Mighty Fine for Disney Couture

Corporate Brand License of the Year:
Coca-Cola by The Coca-Cola Company

Corporate Brand Licensee of the Year – Tie:
JAKKS Pets, a Div. of JAKKS Pacific, Inc. for American Kennel Club

Corporate Brand Licensee of the Year – Tie:
Unilever for Life Savers Popsicle

Film, Television & Entertainment Brand License of the Year:
High School Musical 2 by The Walt Disney Company

Film, Television & Entertainment Brand Licensee of the Year – Hard Goods:
JAKKS Pacific, Inc. for Hannah Montana

Film, Television & Entertainment Brand Licensee of the Year – Soft Goods:
Millennium Apparel Group, Inc. for Hannah Montana

Sports & Sports-Themed Entertainment Brand License of the Year:
ESPN

Sports & Sports-Themed Entertainment Brand Licensee of the Year:
Hallmark for ESPN

Retailer of the Year:
Wal-Mart for High School Musical 2

Licensed Promotion of the Year:
High School Musical 2 All Access Ticket

Merit Award for Licensing Creativity:
J.K. Benton Design Studio & CopCorp Licensing for Drug-Free Bunny

Overall Best License of the Year:
High School Musical 2 by The Walt Disney Company


2007 Awards for 2006

Art Brand License of the Year: Andy Warhol by The Andy Warhol Foundation/The Beanstalk Group, LLC

Art Brand Licensee of the Year: Levi Strauss & Co. for Andy Warhol

Character Brand License of the Year: Peanuts by United Media

Character Brand Licensee of the Year – Hard Goods: Scholastic Inc. for It’s Happy Bunny

Character Brand Licensee of the Year – Soft Goods: Steve & Barry’s for Marvel

Corporate Brand License of the Year: Jeep by DaimlerChrysler Corporation/The Joester Loria Group

Corporate Brand Licensee of the Year – Hard Goods: Fisher-Price, Inc. for Power Wheels Jeep Hurricane

Corporate Brand Licensee of the Year – Soft Goods: Mighty Fine for McDonald’s

Film, Television & Entertainment Brand License of the Year: Disney/Pixar Cars by The Walt Disney Company

Film, Television & Entertainment Brand Licensee of the Year – Hard Goods: Fisher-Price, Inc. for T.M.X. Elmo

Film, Television & Entertainment Brand Licensee of the Year – Soft Goods: Disguise, Inc. for Pirates of the Caribbean

Sports Brand Licensee of the Year: Steve & Barry’s for Starbury

Retailer of the Year: Toys “R” Us for Deal or No Deal

Promotion of the Year: Happy Feet by Warner Bros. Consumer Products

Overall Best License of the Year: Disney/Pixar Cars by The Walt Disney Company


2006 Awards for 2005

Art Brand License of the Year: Andy Warhol by The Andy Warhol Foundation/The Beanstalk Group, LLC

Character Brand License of the Year: Disney’s Cinderella by The Walt Disney Company/Disney Consumer Products

Character Brand Licensee of the Year – Hard Goods: CSS Industries, Inc. for Mr. & Mrs. Potato Head

Character Brand Licensee of the Year – Soft Goods: Jerry Leigh Apparel for It’s Happy Bunny

Corporate Brand License of the Year: Crayola by Binney & Smith, Inc./Nancy Bailey & Associates, Inc.

Corporate Brand Licensee of the Year – Hard Goods: Fisher-Price, Inc. for Cadillac Escalade

Corporate Brand Licensee of the Year – Soft Goods: Mighty Fine for Ford, Mustang, Pinto

Film, Television & Entertainment Brand License of the Year: Dora the Explorer by Nickelodeon

Film, Television & Entertainment Brand Licensee of the Year – Hard Goods: Hasbro, Inc. for Star Wars

Film, Television & Entertainment Brand Licensee of the Year – Soft Goods: Kids Headquarters for Dora the Explorer

Sports Brand License of the Year: World Poker Tour by World Poker Tour Enterprises/Brandgenuity

Sports Brand Licensee of the Year: Digital Blue for Tony Hawk

Retailer of the Year: Hot Topic for Napoleon Dynamite

Promotion of the Year: Healthy Habits for Life by Sesame Workshop & Sunkist

Overall Best License of the Year: Star Wars: Episode III Revenge of the Sith by Lucasfilm Ltd.


2005 Awards for 2004

Art Brand License of the Year: It’s Happy Bunny by J.K. Benton Design Studio/CopCorp Licensing

Character Brand License of the Year: Care Bears by American Greetings/The Joester Loria Group

Character Brand Licensee of the Year – Hard Goods: Modern Publishing for Care Bears

Character Brand Licensee of the Year – Soft Goods: Disguise, Inc. for Care Bears

Corporate Brand License of the Year: Jeep by DaimlerChrysler/The Joester Loria Group

Corporate Brand Licensee of the Year: Mead for Scholastic Brand

Film & Television Brand License of the Year: Dora The Explorer by Nickelodeon

Film & Television Brand Licensee of the Year – Hard Goods: Fisher-Price for Dora The Explorer

Film & Television Brand Licensee of the Year – Soft Goods: Disguise, Inc. for Spider-Man 2

Sports Brand Licensee of the Year: United States Playing Card Co. for World Poker Tour

Retailer of the Year: Target for SpongeBob SquarePants

Promotion of the Year: Spider-Man 2 The Movie Promotion

Overall Best License of the Year: Spider-Man 2 by Spider-Man Merchandising LP (Marvel Enterprises & Sony Pictures Consumer Products)


2004 Awards for 2003

Art License of the Year:
Artlist Collection: The Dog by Artlist Intl./4Kids Entertainment

Character License of the Year:
Bratz by Isaac Larian/MGA Entertainment

Character Licensee of the Year – Hard Goods:
Play Along, Inc. for Care Bears

Character Licensee of the Year – Soft Goods:
Disguise, Inc. for Disney Princess

Corporate License of the Year:
Olay by The Procter & Gamble Company/Nancy Bailey & Associates, Inc.

Corporate Licensee of the Year:
VTech for AT&T

Entertainment License of the Year:
The Lord of the Rings by New Line Cinema

Entertainment Licensee of the Year – Hard Goods:
Spin Master Toys for The Wiggles

Entertainment Licensee of the Year – Soft Goods:
Disguise, Inc. for The Hulk Movie

Sports/Special Events License of the Year:
Major League Baseball (Japan) by IMG Licensing

Retailer of the Year:
JC Penney for The Nick Zone

Promotion of the Year:
SpongeBob Month at Wal-Mart

Overall Best License of the Year:
Bratz by Isaac Larian/MGA Entertainment


2003 Awards for 2002

Art License of the Year:
Mary Engelbreit

Character License of the Year:
Clifford the Big Red Dog by Scholastic Entertainment

Character Licensee of the Year – Hard Goods:
Play Along, Inc. for Care Bears

Character Licensee of the Year – Soft Goods:
Disguise, Inc. for Spider-Man Classic

Corporate License of the Year:
Jeep by Daimler Chrysler/The Joester Loria Group

Corporate Licensee of the Year – Hard Goods:
The Singing Machine Co., Inc. for MTV

Corporate Licensee of the Year – Soft Goods:
Marcolin USA, Inc. for CoverGirl

Entertainment License of the Year:
Spider-Man the Movie (The Columbia Pictures Theatrical Release)

Entertainment Licensee of the Year – Hard Goods:
Activision, Inc. for Spider-Man the Movie

Entertainment Licensee of the Year – Soft Goods:
Briefly Stated, Inc. for SpongeBob SquarePants

Sports/Special Events License of the Year:
National Basketball Association (NBA)

Sports/Special Events Licensee of the Year:
Mitchell & Ness for NBA

Retailer of the Year:
Hot Topic for SpongeBob SquarePants

Promotion of the Year:
Spider-Man the Movie Multi-Partner Promotional Program (Columbia Pictures)

International License of the Year:
Spider-Man the Movie (The Columbia Pictures Theatrical Release)

International Licensing Agency of the Year:
Copyright Promotions Licensing Group for 2002 FIFA World Cup Korea/Japan

Merit Award for Licensing Creativity:
The Licensing Group Ltd.

Overall Best License of the Year:
Spider-Man the Movie (The Columbia Pictures Theatrical Release)


2002 Awards for 2001

Art License of the Year:
Susan Sargent by Art Impressions

Brand/Corporate License of the Year:
Scholastic Brand Licensing Program by Scholastic Entertainment

Brand/Corporate Licensee of the Year:
Flying Colors/Jakks for Nickitivities

Entertainment/Character License of the Year:
Bob the Builder by HIT Entertainment

Entertainment/Character Licensee of the Year – Hard Goods:
Hasbro, Inc. for Bob the Builder

Entertainment/Character Licensee of the Year – Soft Goods:
Children’s Apparel Network for Bob the Builder

Fashion License of the Year:
Mudd by Ingroup Licensing

Sports/Special Events License of the Year:
NASCAR

Sports/Special Events Licensee of the Year:
Alexander Global Promotions for Major League Baseball

Retailer of the Year:
Target for SpongeBob SquarePants

Promotion of the Year:
SpongeBob SquarePants/Target Initiative

International License of the Year:
Harry Potter and the Philosopher’s Stone by Warner Bros. Consumer Products – Int’l. Licensing

International Licensing Agency of the Year:
Warner Bros. Consumer Products – Int’l. Licensing

Merit Award:
Spencer Gifts

Overall Best License of the Year:
Bob the Builder by HIT Entertainment


2001 Awards for 2000

Art License of the Year:
Mary Engelbreit

Brand/Corporate License of the Year:
Barbie

Brand/Corporate Licensee of the Year – Hard Goods:
KIDdesigns (Barbie)

Brand/Corporate Licensee of the Year – Soft Goods:
Mamiye (Barbie)

Entertainment/Character License of the Year:
Powerpuff Girls

Entertainment/Character Licensee of the Year – Hard Goods:
Pressman Toy Corp. (Who Wants to be a Millionaire?)

Entertainment/Character Licensee of the Year – Soft Goods:
Jerry Leigh Entertainment Apparel (Powerpuff Girls)

Fashion License of the Year:
Tommy Bahama

Sports/Special Events License of the Year:
Dale Earnhardt

Sports/Special Events Licensee of the Year:
Activision (Tony Hawk Pro Skater)

Retailer of the Year:
FAO Schwarz for Eloise

Promotion of the Year:
Warner Bros. Consumer Products: The Batman/On Star Adventures

International License of the Year:
Bob the Builder

International Licensing Agency of the Year:
HIT Entertainment

Merit Award for Licensing Creativity:
Chicken Soup for the Mother’s Soul

Overall Best License of the Year:
Powerpuff Girls


2000 Awards for 1999

Brand/Corporate License of the Year:
M&M’s

Brand/Corporate Licensee of the Year – Hard Goods:
Fisher-Price (Harley Davidson Power Wheels Ride-On)

Brand/Corporate Licensee of the Year – Soft Goods:
Buster Brown & Company (Barbie Shoes)

Entertainment/Character License of the Year:
Pokemon

Entertainment/Character Licensee of the Year – Hard Goods:
Wizards of the Coast (Pokemon)

Entertainment/Character Licensee of the Year – Soft Goods:
Kids’ Headquarters (Blue’s Clues Apparel)

Entertainment/Character Retailer of the Year:
Sears (Pokemon and Blue’s Clues)

Fashion License of the Year:
FUBU

Fashion Licensee of the Year:
WestPoint Stevens (Joe Boxer Domestics)

Fashion Retailer of the Year:
Target Stores (Cherokee Brand)

Sports/Special Events License of the Year:
1999 FIFA Women’s World Cup

Sports/Special Events Licensee of the Year – Hard Goods:
Hasbro (NASCAR Winner’s Circle Program)

Sports/Special Events Licensee of the Year – Soft Goods:
Nike (Mia Hamm Jerseys)

Sports/Special Events Retailer of the Year:
Wal-Mart (Motor Sports Merchandise)

Promotion of the Year:
The itsy bitsy Entertainment Company (Teletubbies/Burger King)

International License of the Year:
The Simpsons (Fox Licensing)

International Licensing Agency of the Year:
Copyright Promotions Licensing Group Plc (UK) (Star Wars Episode 1)

Merit Award for Licensing Creativity:
Mumm’s the Word (Debbie Mumm Holiday Dinnerware Collection)

Overall Best License of the Year:
Pokemon


1999 Winners for 1998

Brand/Corporate License of the Year:
Taco Bell/Brian P. Hakan & Associates

Brand/Corporate Licensee of the Year – Hard Goods:
Fun-4-All (Taco Bell Plush)

Brand/Corporate Licensee of the Year – Soft Goods:
Barth & Dreyfuss (Pillsbury Kitchen Textiles)

Brand/Corporate Retailer of the Year:
Target (Hot Wheels)

Entertainment/Character License of the Year:
Teletubbies

Entertainment/Character Licensee of the Year – Hard Goods:
Hasbro, Inc. (Teletubbies)

Entertainment/Character Licensee of the Year – Soft Goods:
Children’s Apparel Network (Teletubbies Apparel)

Entertainment/Character Retailer of the Year:
FAO Schwarz (Blue’s Clues)

Fashion License of the Year:
Tommy Hilfiger

Fashion Licensee of the Year – Hard Goods:
Aramis, Inc. (Tommy Hilfiger Fragrances)

Fashion Licensee of the Year – Soft Goods:
Crown Crafts (Calvin Klein Domestics)

Sports/Special Events License of the Year:
NASCAR

Sports/Special Events Licensee of the Year – Hard Goods:
Racing Champions (NASCAR Die Cast Vehicles)

Sports/Special Events Licensee of the Year – Soft Goods:
VF Knitwear (NASCAR Apparel)

Sports/Special Events Retailer of the Year:
JC Penney (Simply for Sports)

Promotion of the Year:
Sony Signatures (Godzilla/Taco Bell)

International License of the Year:
Royal Doulton (Doulton Perfume)

International Licensing Agency of the Year:
BBC/Ragdoll Productions (Teletubbies)

Merit Award for Licensing Creativity:
Mary Engelbreit

Overall Best License of the Year:
Teletubbies


1998 Awards for 1997

License of the Year:
Rugrats

Licensing Agency of the Year:
Nickelodeon for the property Rugrats

Licensee of the Year – Hard Goods:
Hasbro for Star Wars Action Figures

Licensee of the Year – Soft Goods:
Happy Kids for Rugrats (children’s apparel)

Licensed Brand Extension:
Crayola (Benjamin Moore Paints) – Agent: Binney & Smith

Promotion of the Year:
James Bond: Tomorrow Never Dies/BMW, Ericsson, Omega, and other promotional partners – Agent: MGM Studios

Retailer of the Year:
Kmart for Sesame Street and Martha Stewart

International License of the Year:
Looney Tunes

International Licensing Agency of the Year:
Copel/Losani (South America)


1997 Awards for 1996

License of the Year:
Goosebumps

Licensing Agency of the Year:
Scholastic Productions for the property Goosebumps

Licensee of the Year – Hard Goods:
Tyco Preschool for Sesame Street (toys)

Licensee of the Year – Soft Goods:
Crown Crafts for Classic Winnie the Pooh (bedding)

Licensed Brand Extension:
Jeep (luggage/electronics/ride-ins/bikes) – Agent: Hamilton Projects, Inc.

Promotion of the Year:
Monopoly/McDonalds – Agent: Hasbro Industries, Inc.

Retailer of the Year:
Target Stores for Hunchback of Notre Dame, Looney Tunes, and various properties

International License of the Year:
Looney Tunes

International Licensing Agency of the Year:
Warner Bros. Consumer Products for the property Looney Tunes


1996 Awards for 1995

License of the Year:
Winnie-The-Pooh

Licensing Agency of the Year:
Warner Bros. Consumer Products

Licensee of the Year:
Lewis Galoob Toys, Inc.

Licensed Brand Extension:
Celestial Seasonings Soothers Herbal Throat Drops

Promotion of the Year:
James Bond/BMW

Retailer of the Year:
Warner Bros. Studio Stores

International License of the Year:
Coca-Cola

International Licensing Agency of the Year:
Warner Bros. Europe


1995 Awards for 1994

License of the Year:
Lion King

Licensing Agency of the Year:
The Walt Disney Company

Licensee of the Year:
Bandai America for Mighty Morphin Power Rangers

Licensed Brand Extension:
Harley-Davidson Bikes/Roadmaster/The Beanstalk Group

Promotion of the Year:
Lion King/various promotions/Disney

Retailer of the Year:
Target Stores

International License of the Year:
Tie – Flintstones & Power Rangers

International Licensing Agency of the Year:
Tie – Gaffney Intl. Licensing Pty. & Wavery Productions B.V.


1994 Awards for 1993

License of the Year:
Barney & Friends

Licensing Agency of the Year:
Warner Bros. Consumer Products

Licensee of the Year:
Bandai America for Mighty Morphin Power Rangers

Licensed Brand Extension:
Harley-Davidson Cafe

Promotion of the Year:
Jurassic Park/McDonald’s

Retailer of the Year:
Warner Bros. Studio Stores

International License of the Year:
Jurassic Park

International Licensing Agency of the Year:
V.I.P. – Paris


1993 Awards for 1992

License of the Year:
Quality Family Entertainment and the property Thomas The Tank Engine

Licensing Agency of the Year:
Quality Family Entertainment

Licensee of the Year:
The Ertl Company for Thomas The Tank Engine

Licensed Brand Extension:
Chrysler “Jeep” Mountain Bikes/Hamilton Projects

Promotion of the Year:
Bloomingdales/Quality Family Entertainment for Thomas The Tank Engine

Retailer of the Year:
FAO Schwarz/Barbie


1992 Awards for 1991

License of the Year:
The Walt Disney Company and The Little Mermaid

Licensing Agency of the Year:
The Walt Disney Company

Outstanding Licensed Line Extension or Creative Use of a Property:
Curtis Management Group and Turner Home Entertainment for the Coca-Cola advertising campaign using Humphrey Bogart and other old-time celebrities

Promotion of the Year:
Twentieth Century Fox in conjunction with Pepsi Cola

Retailer of the Year:
Warner Bros. Studio Stores together with Warner Bros. Consumer Products

International Achievement:
Twentieth Century Fox


1991 Awards for 1990

License of the Year:
Surge Licensing Inc. and the property Teenage Mutant Ninja Turtles

Licensing Agency of the Year:
Surge Licensing Inc.

Outstanding Licensed Line Extension or Creative Use of a Property:
LCA Entertainment for the property Looney Tunes in conjunction with Tyson Foods

Promotion of the Year:
Surge Licensing Inc. and Teenage Mutant Ninja Turtles in conjunction with Pizza Hut

Retailer of the Year:
Disney Stores

International Achievement:
Copyright Promotions


1990 Awards for 1989

License of the Year:
LCA Entertainment for the property Batman

Outstanding Line Extension:
United Media for Garfield in conjunction with Alpo Pet Foods

Promotion of the Year:
Hamilton Projects, Inc. in conjunction with Wendy’s

Retailer of the Year:
Target Stores

International Achievement in Promoting International Licensing:
Copyright Promotions Ltd.

Discretionary Award for Creating a New Area of Merchandising:
Acme Premium Supply Corp.


1989 Awards for 1988

Most Successful Licensing Promotion of 1989:
To Hardee’s Food Systems for successfully using a licensed product in a national promotion in a professional manner that resulted in increased sales, market share, and consumer awareness.

Retail Support of the Licensing Industry:
To Spencer Gifts Inc. for continuing support of licensing as exemplified by their constant presentation and offering of quality licensed merchandise.

Creative Execution of a Property and Product:
To Kenner, a division of Tonka Corp., in recognition of the “Starting Lineup” product which is an exceptional creative execution of established licenses.

Most Impactful Property:
To Applause Inc. for creating an industry and consumer awareness for the business of licensing through the successful merchandising of the property, California Raisins.

Most Impactful Entertainment Property:
To Amblin Entertainment and Disney Licensing for creating an industry and consumer awareness for the business of licensing through the successful merchandising of the property, Roger Rabbit.

Industry Support:
To Gary Caplan for the continual unselfish contribution of time, talent, and energy to all phases of the licensing industry.


1988 Awards for 1987

William Hanna & Joseph Barbera
Winners of seven Emmys and seven Oscars. In over 50 years of creativity, they continue to deliver some of the most successful properties known and loved by children throughout the world. They are pioneers in the growth of the licensing industry.

Raymond Butman
In over three decades at Western Publishing, his general excellence, integrity, professionalism, involvement, and positive contributions have become a standard for the industry to try to achieve. He is a star among us.

National Brands Licensing Inc.
For excellence; specializing in the marketing, design, and licensing of wellknown consumer brands.

David Beckerman/Starter Sportswear
A pioneer in professional sports merchandising. He founded a company on the premise of selling sports logoed merchandise and has been a major contributor to the explosive growth of this area of licensing.

Shirley Henschel
A courageous, diligent individual entrepreneur who has achieved success through imagination, versatility, and hard work.

Mattel Licensing
For the merchandising and licensing of the property Barbie for over 20 years in a manner consistent with promoting professionalism in licensing.

Center For Homewares Design
For continued excellence in creating an integrated design concept for licensing to the housewares industry.

Macy’s
For continuing retail support of licensing as exemplified by their use of licensed properties in their annual Thanksgiving Day Parade, Arcade Shops, specialty shops, and special promotions.


1987 Awards for 1986

NFL Properties
For pioneering in the development of shop concept – merchandising for big league sports

Jim Davis
For creativity in the organization and development of a comic strip favorite and classic licensed character – Garfield

LCA/DC Comics
For the continuing media and merchandising development of a classic property – its 50th year – Superman

Child World
For general excellence in the retailing of character and branded properties and the continuing support of the licensing industry

Brad Globe
For innovation in the merchandising and licensing of a motion picture -An American Tail

Stan Weston
For creativity in the continuing development of merchandise concepts

Pearl Bedell
For pioneering in the development of designer name licensing in the home fashion industry

Pete Smith
For dedication of service, overall merchandising success, career accomplishment, and long-standing support of the licensing industry – (posthumous award)


1986 Awards for 1985

Charles Schulz
For creativity – Peanuts

Jim Henson
For creativity – The Muppets

J.G. Hook
For innovation with a corporate license – Coca-Cola

Murjani
For innovation with a classic property – Mickey Mouse

Wal-Mart Stores, Inc.
For general excellence in support of licensing

Toys ‘R Us
For general excellence in support of licensing

Milt Schulman
For editorial support of licensing since 1965

Warner Communications
For support of LIMA in its first year of operation


1985 LIA/LMA Awards for 1984

Xavier Roberts
Recognizing the creators behind all licensing efforts – Cabbage Patch Kids

Pete Smith, Walt Disney Productions, and Sears, Roebuck & Co.
For a unique retail exclusive licensing concept – Winnie-The-Pooh

Childrens Television Workshop and J.C. Penney
For creative use of licensed characters throughout a retail chain

Venture Stores
For excellence in retail support of licensed product

Murray Altchuler and Jerrold Robinson
For achievement in diplomacy and in forming a united trade organization