Licensed Program: Licensed Promotion
China Merchandise Bank
Since the Dec 5, 2017 launch, customers of all ages have expressed great interests in Angry Birds Debit Card. By Jan 2, 2018, 79,721 Angry Birds Cebit Cards were applied and 22,106 cards were activated. There are over 220,000 organic views for the “Angry Birds Debit Cards Introduction” Wechat post, over 440,000 organic views for the “Angry Birds Debit Cards Christmas” Wechat post. Angry Birds Debit Card also won the 2017 Hubei “Best Reputation Bank Card Reward”.
Masters of the Universe and Dirty DancingMattel & Lionsgate / Born Licensing
#EpicSkeletor demonstrated the power of licensed characters being used in advertising. The major campaign activity increased Moneysupermarket.com’s revenue by 6% and increased their Twitter mentions from 100 a day to over 35,000 per hour – a HUGE uplift! The Licensee saw 99% engagement, 40% increase in enjoyment and 68% increase in branding compared to previous campaigns. EpicSkeletor received a range of accolades from the creative ad industry, raising the profile of licensing characters in advertising. It was named ‘Adweek ad of the day’, Campaign ‘Ad of the week’ and was named as #1 best recalled advertisement of 2017 by Adwatch.
Sinerji Reklam Danismanlik Pazarlama Ve Dis Ticaret Ltd. Sti.
Godiva reached the consumers through its Murder on the Orient Express(MOTOE) inspired products, special POS and digital campaigns with expected over $5M sales revenue. Godiva created the #godivamystery digital campaign in combination with the Movie’s official motto “Everyone is a Suspect”. MOTOE followers counted down for the movie while they followed the clues on Godiva’s web site. Prior to the movie release a handmade 10-foot chocolate model of MOTOE train was showcased at Royal Albert Hall. Godiva globally invested in marketing, retail and PR activities during movie period as well as the teasing phase totally worth over $3M in 2017.
Octonauts Swimming ProgrammeSilvergate Media
In 2017 Silvergate Media expanded the presence of Octonauts in the UK by providing young fans with an opportunity to enjoy real life water adventures while learning about water safety with the brand. A new promotion with long-standing partner the Swimming Teachers Association launched last summer that saw the two companies team up with Virgin Active as their headline partner, to introduce the Octonauts Swimming Programme. Available at all 26 Virgin Active Family Clubs and 138 additional leisure clubs, over 20,000 character badges have been awarded to young swimmers of all abilities.
The Lapins Crétins (Raving Rabbids) / CarrefourUbisoft / CPLG France
We created a promotion that truly reflects the DNA of the Rabbids brand while responding to Carrefour’s needs. Our goal was also to build a coherent 360°communication where each component would link to another: premiums, video, mobile app, in store activations, media communication. Our common goal was achieved and this loyalty campaign was a huge success in France:
- 300 000 collector albums (sold out before the end of the promotion!)
- 70 million flow packs
- 60 000 downloads of the Carrefour Rabbids mobile app
A great team work between Ubisoft, CPLG, Carrefour and Panini!
The partnership represents the biggest promotion ever executed between a movie and brand: $72,000,000 US TV and digital media placed by Coke, 280,000,000+ branded cans, and 71,000+ interactive displays at retail. For Coke, utilizing the movie to launch a new can gave Coke a platform to reach millennials and an edge among competitors in the key summer season, delivering gains in consumer and trade traction. For Paramount, aligning with the world’s #1 beverage brand supplemented and broadened Studio marketing efforts and allowed the film to be promoted across China before Paramount was allowed to promote the film in the market.