Licensed Program: Character / Toy Brand
L.O.L. Surprise!MGA Entertainment
L.O.L. Surprise!™ is a pop culture phenomenon and the #1 toy of 2017, reaching extraordinary heights worldwide in the toy industry and licensing realm. The international popularity of L.O.L. Surprise has lead the Doll category collectible market’s growth by 14 percent to $3.9 billion. To date, we have signed over 80 global licensing partners in key categories including apparel, accessories, home furnishings, party goods, seasonal, craft/activity and stationary and look forward to increasing our brand portfolio. The toy brand has seen unparalleled success, with 90-100% sell through in over 8,000 doors, the U.S. brand’s sales for 2017 were $208M.
Slime represents the playfully disruptive nature of being a kid, and Nickelodeon developed a consumer products presence in the market and enabled their fans to experience it in new and unexpected ways. From pop culture moments to consumer experiences and an award nominated consumer products, Nickelodeon is Sliming the world! Nickelodeon Slime is nominated for (2) Toy of the Year Awards, as a license of the year and creative toy of the year. Slime Kits were on many hot holiday toy lists and have sold over 2 million kits in 2017.
PaddingtonVivendi / The Copyrights Group
Taking over £8m in the opening weekend in the UK, Paddington 2 was Studiocanal’s widest ever release in the UK & ROI and is the biggest opening for a family title by an Independent distributor in the UK. Already surpassing movie 1 with UK box office taking over £40+ many international markets are still to launch.
Promotions coinciding with Paddington 2 include Subway (2,200 UK restaurants and 150 ROI restaurants) and for the festive season M&S was unveiled as the star of their Christmas campaign for 2017 launching with the hashtag #LoveTheBear
PusheenPusheen Corp. / Fluid World Limited
Since Pusheen’s launch in 2016 with Blueprint stationery we have seen many successes across retail globally. We now have over 50 licensees signed across UK and Europe plus DTR’s with major retailers including LPP, EMP and Sicem for OVS. In 2017 Primark trialled a few Pusheen lines, the range was so successful that in February 2018 they are doing a store takeover with competitions and online and press coverage. The brand has grown phenomenally over the last 6 months and is still growing today with an upcoming collaboration with Chupa Chups and figurines launching later this year.
Rube GoldbergRube Goldberg / Brand Central
The heirs of Rube Goldberg together with their agency Brand Central launched an innovative STEM brand in 2017 around the legacy of Rube Goldberg, an engineer and inventor. Rube Goldberg is famous for his hilarious contraption cartoons. Along with its licensed partner SpinMaster and retail partner Target, a toy line was launched to make Rube Goldberg contraptions at home. The program featured a 1 year endcap at Target with 9 skus and a national TV ad campaign. With children’s books and the Machine Contest promotion already in the market, the brand captures the creativity, humor, and imagination of Rube Goldberg.
ShopkinsMoose Toys / The Licensing Shop Inc.
Shopkins US licensed merchandise (without toys) achieved approximately $290m retail bringing the licensing program in totality to hit the $1 billion retail sales milestone! In 2017, the Shopkins licensing program also launched extensions at retail such as Shopkins Happy Places and Shopkins Cutie Cars and Universal Home Entertainment launched its 2nd DVD while Moose expanded its Shopkins’ content on Netflix. All licensees up for renewal renewed! 80+ licensees will continue for years to come! Shopkins sustained all key retailer support for the 3rd year in a row within a more competitive license field! New licensees included Skechers and Build-A-Bear Workshop.