Licensed Products: Health & Beauty Aids
American CrewElvis Presley: The King of Men’s Grooming Pucks
In 2017, American Crew sold over $55,313,317 in Elvis styling products. The winner of the Music Makes an Artist, Style Makes an Icon singing competition won a trip to Graceland last summer, where they performed Elvis classics like “Hound Dog,” “Can’t Help Falling in Love,” and “A Little Less Conversation,” and qualified for American Crew’s All-Star Challenge in Brussels this May.
ColgateDespicable Me oral care product line
The strength of the Despicable Me franchise and Colgate has led to unprecedented sustained success in the kids’ toothbrush category. The product became #1 in retail sales in the powered toothbrush category for both 2016 and 2017. Together Colgate and Universal Brand Development continue to be the leaders in kids ‘ oral care
ElskerPleasant Goat skin care product line
In 2017, Elsker based on the content of the cartoon, mix the feature of characters, developed a set of washing and skin care products for baby boy and baby girl with different skin situation. The total sales of Pleasant Goat series in 2017 is over 30 million RMB.
Kester BlackPantone nail polish collection
Haven launched a series of limited edition Pantone-branded nail polish shades in Australia throughout 2017, in collaboration with Melbourne-based manicure and skincare brand Kester Black. Initially released in 2017’s highly coveted Pantone Colour of the Year ‘Greenery’ in time for Pantone’s global announcement, follow up shades were released in the following months including ‘Australian Eucalyptus’, ‘Pinot Noir’ and ‘Nightshade’. Sold via Kester Black’s online store and in selected independent retailers around Australia, the collection stayed true to Kester Black’s minimalist branding with each bottle receiving the iconic Pantone logo, and shipped in a neon pink Pantone co-branded box.
Sally HansenCrayola Insta-Dry nail color collection
Crayola and Sally Hansen brought creativity to the beauty aisle with a 12-shade back to school nail color collection. Custom shades were inspired by classic Crayola colors such as Granny Smith Apple and Razzmatazz. The marketing campaign leveraged back to school nostalgia with beautiful photography that made you feel like you were plucking a nail shade out of a crayon box at retail. The collection, placed in 14,000 retail doors, was Coty’s top seller in the past 5 years. The campaign generated over 350 million media impressions with press headlines in trend right publications including PopSugar, Refinery 29 and Allure.