Licensed Products: Health & Beauty Aids
CliniqueCrayola Limited Edition Chubby Stick Lip Balm
Clinique color is about joy, surprise, and endless possibilities. The same can be said about Crayola, the worldwide leader in coloring. Clinique and Crayola® both bring color and imagination to life in a vibrant and playful way. Clinique collaborated with Crayola® to create a limited edition collection of Chubby Stick Lip Balm, in exclusive packaging inspired by the iconic Crayola® crayons. Clinique has brought to life this sense of nostalgia, so with just the swipe of a crayon, anyone can be transported back to their childhood and relive the feeling of opening a new box of Crayola crayons.
FireflyStar Wars Rey Lightsaber Toothbrush
The Firefly Star Wars Rey Lightsaber Toothbrush encourages kids to conquer the battle against the Dark Side of cavities each morning and night. This toothbrush features a built-in timer which flashes for 60 seconds, the dentist recommended time for proper cleaning of each row of teeth. Inspired by the Star Wars films, the Firefly Star Wars Rey lightsaber toothbrush has sound effects and lights-up like an actual lightsaber to keep children entertained.
Hall & Associates Marketing Ltd.Pusheen the Cat Bath Fizzers
Petite, eye-catching and quirky, we have a ‘feline’ that this Bath Fizzers Carton, featuring the endearing Pusheen character, will become a firm favourite following its 2016 debut. Positioned as the ‘purrfect’ stocking filler or Secret Santa gift, the appeal of this product is not just in the packaging but also in the cute donut, paw, heart and star shaped bath fizzers inside. Having already been asked to do a simple design refresh so that the product can feature in the 2017 range, we believe this reflects its roaring success – or should that be purring success?!
Lovehoneytokidoki Pleasure Product Collection
In 2016, Lovehoney were awarded the Queen’s Award for Enterprise in International Trade, the highest accolade a business can receive in the UK. This growth was due in large part to the success of the company’s groundbreaking licensing strategy. Lovehoney were the 51st fastest growing International Company in the Sunday Times HSBC International Track 200 in 2016, and 94th fastest growing British Company in the Sunday Times BDO Profit Track 100. Industry accolades in 2016 included Best Online Retailer at the ETO Awards and Online Retailer of the Year at 2017 XBiz Awards.
M•A•C CosmeticsGood Luck Trolls Collection
DreamWorks Animation’s Trolls sang and danced its way to enormous success, opening at #1 in 28 markets and amassing $333M at the global box office. Starring an A-List cast of award-winning musicians including Justin Timberlake, Anna Kendrick, Ariana Grande, and Gwen Stefani, the animated family comedy transported audiences into a world bursting with vibrant color. Following the colorful spirit of the Trolls characters, and their iconic multicolored hair, DreamWorks Animation joined creative forces with MAC Cosmetics to launch Good Luck Trolls, a special makeup collection inspired by the film.
OPIBreakfast at Tiffany’s Collection
To celebrate Breakfast at Tiffany’s 55th anniversary, Paramount Pictures Licensing partnered with the ultimate nail & beauty tastemaker: OPI, Inc. The polish and lacquer collection was sold in 100+ markets across retailers like Sephora, Macy’s, Galeries Lafayette, Harrods, Lotte, Beauty Brands, HSN & Ulta and at 250,000 salons. Along with Teen Vogue, Marie Claire and InStyle editorial placement, a single Yahoo article had 20MM+ impressions; the program reached ~10 million social media fans! The property’s licensing revenue % growth was in the triple digits. Breakfast at Tiffany’s reaffirmed its status as a highly sought after license that epitomizes style.
P&G ChinaSherlock – The Abominable Bride Oral-B Dual Treatment Toothpaste
The 3-week strong promotional licensing program taps into various social media platforms such as Weibo, WeChat and KOL in China, generating over massive 15.9 million of brand impressions and over 1.02 million fan engagement! Among them, over 20 articles were written by 20 Key Opinion Leaders across China and 70% of these articles achieved more than 100,000 times each! All 30,000 special edition packages were sold in the first week!
Vision-EaseCoppertone Polarized Lenses
In 2008, VISION EASE licensed leading sun protection brand, Coppertone, to launch Coppertone Polarized Lenses, now distributed in 5,000+ doors at mass and club retailers’ vision centers (i.e., Walmart, Sam’s Club) and in mainstream vision centers (i.e., Vision Works). Since launch, sales have reached $20+M in 2015, an increase of nearly 2000% in less than a decade. Success grew from the lenses’ quality and the ability for eye care professionals to recommend a brand patients recognize and trust. Marketing campaigns have included a brand ambassadorship with soccer legend, Mia Hamm, and continue to evolve to re-energize retailers and educate consumers.